Remove Marketing Remove Millennials Remove Tools Remove User Experience
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Trending: Meeting The Millennial Need For AI-Powered Visual Shopping

PYMNTS

Makeup marketplaces like NakedPoppy, for one, are using AI-enabled personalization tools to match their customers to the right products, simplifying the user experience. This is one of the ways that platforms are working with AI tools to differentiate themselves from their competition.

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5 Considerations When Seeking a Financial Advisor

Perficient

However, those not in the wealthy or close to retirement-age categories – i.e., Gen Z-ers, millennials, and low to mid-income individuals – could greatly benefit from a financial advisor’s assistance, and financial advisors can stand to profit by diversifying their business books, as well. population. Research your options.

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Addressing the Need for Personalization in the Financial Services Industry

Perficient

Fueled by consumers’ willingness to share their data in return for timely and relevant experiences, personalization requires continually learning about the customer and applying this knowledge into the relationship and creating authentic, individualized experiences. What does your brand portray to the market?

Industry 294
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Mobile Ordering, The New Window To Winning Over Millennial Consumers

PYMNTS

It seems that most every industry these days is vying for millennial dollars and devotion. For an industry where millennials are projected to spend nearly $800 billion in 2017 (that’s 7 percent more on monthly food budgets than average Americans), restaurants are hankering to pull out all the stops to get millennials to order — in or out.

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Watson Marketing Delivers a Competitive Edge that Financial Institutions can Bank On

Insights on Business

; increasingly sophisticated security threats; and, most recently, shifting customer expectations driven in large part by millennials. Millennials are a fastidious breed. More than ever – millennials seek customized experiences without a corresponding increase in prices. They are tech savvy, mobile and social.

Marketing 156
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Easing Recurring Collections For Tech-Averse SMBs

PYMNTS

While user experience is key, these tools must also be agile enough to rise to small- to medium-sized businesses’ (SMBs’) digital-native foundations. But when platforms can promote automation without adding complexity to the user experience, these technologies will be able to find traction within SMBs everywhere.

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Amid Blockchain And Robotics Hype, Corporate Lenders Still Start With The Cloud

PYMNTS

Josh Glover, EVP of the Americas at banking technology provider nCino, said that when it comes to corporate banking and lending, the end-user experience is just as much of a focus for traditional banks engaging in digital transformation as it is in the consumer banking market.