Remove Marketing Remove Millennials Remove social media Remove US
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Homesharing Platforms Vie For Millennial, Gen Z Travelers

PYMNTS

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

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Upscale UK Retailers Look To Land In US Market

PYMNTS

and another one is ready to open, both of them seeking a new market as their home turf sees retail struggles. The Milford site will fill a former Babies R Us location and at 31,465 square feet, Wren says it will be the largest kitchen showroom in America. market in terms of marketing and real estate is substantial.

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Dormify And The Magic Of Email Marketing To Millennials

PYMNTS

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. The New York-based e-tailer has seen a 92-percent increase in revenue from email marketing and has doubled its web conversion rate. This has allowed it to bring in automation to the process. ” .

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How Digital-First Credit Unions Can Break The Impersonality Barrier

PYMNTS

That number is higher among millennial and Generation X respondents, at 77 percent and 63 percent, respectively. Nearly one-third of millennials would prefer to do their banking exclusively online and eschew branch locations entirely. Social media for member engagement. Social media for customer service.

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How fraudsters target different generations

Independent Banker

Each generation interacts, understands and uses technology differently, and fraudsters are triggering customers based on this understanding, says Glenn Fratangelo, director of product marketing and strategy at NICE Actimize based in Hoboken, N.J. Reports about fraud losses: Millennials vs. people 40+. Brandon Koeser, RSM US LLP.

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The open banking opportunity

Accenture

We know almost US$1 billion was invested in PSD2-enabled services in 2016, up 200 percent from the year before¹. The drive towards open banking gives them a direct line into a potentially lucrative market. And, crucially, it’s a market where they’re well placed to deliver the flexible, personalized experiences consumers demand.

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Mobile Cards Key To Winning Bank Accounts

PYMNTS

One way that banks or ambitious social media platforms will win this combat for customers is through the use of mobile credit and debit cards, with a highly configurable nature and full range of card and spend management controls to please the most vacillating of customers. Follow the Smart(phone) Crowd.

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