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Dormify And The Magic Of Email Marketing To Millennials

PYMNTS

Dormify, a dorm decor startup, seems to have cracked the email marketing code for millennials and Gen Z buyers. The New York-based e-tailer has seen a 92-percent increase in revenue from email marketing and has doubled its web conversion rate. This has allowed it to bring in automation to the process. ” .

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

In an article from NPR , Jeremy Novich, a clinical psychologist from New York City, said it best: ”You can’t have the vaccine distribution be a race between elderly people typing and younger people typing. Here are four techniques you should include as part of your healthcare marketing efforts to reach older patients: 1.

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Coachella’s Contextual Commerce: The Good, The Bad And The Flower Crown Ugly

PYMNTS

Coachella, on the other hand, might not be as much of an experience in countercultural expression as it is, in the words of The New Yorker , “a catwalk of people who have decided that free-spiritedness looks good on them.” Palm Springs, Orange County, San Francisco, New York and Dallas).

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Digital Spaces As Virtual Makeup Studios, Augmented Reality Style

PYMNTS

Retailers from H&M to Zara are also getting onboard with VR and AR, as the market is poised to grow to be worth billions with consumers willing to exploring virtual worlds through their devices. Releasing AR headsets would put the social media giant in direct competition with AR startups like Magic Leap and Thalmic Labs.

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Reimagining The Purchase Path For Fine Jewelry

PYMNTS

Though the vast majority of fine jewelry on Earth is designed to be worn by women, as a product it is often marketed to men. Three-quarters of the shoppers on the site are women buying for themselves, and about three-quarters of those women are millennials who passed the brand name around social media early in the firm’s evolution.

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Target’s Rapid Reset

PYMNTS

Model and social media celebrity Chrissy Teigen is, in many ways, the perfect brand partner for Target, as evidenced by her recent review of her new kitchen and cookware lines. They are increasingly seeing the upper-end of their prime demographic, a group PYMNTS titled bridge millennials. population.