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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Staples Pivots Its Marketing Strategy Away From Retail

PYMNTS

For quite some time, office supplies retailer Staples has been struggling to stay afloat. In the office supply retailer’s latest effort to save face, it has made the move to shake up its marketing strategy. ” Staples’ chief marketing officer, Frank Bifulco, commented on this new approach.

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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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Citcon: Payments Can Be The 'Digital Guide' For Retailers

PYMNTS

Chuck Huang, founder and CEO of Citcon , explores how the pandemic has prompted retailers to capitalize on the surge in demand for contactless, digital payments. "As Progressive retailers have paved the way for this with email collection at registers, enabling them to connect their customers’ behavior in-store with them online.

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Ally Financial Has Milennials to Thank for Its Impressive Retail Deposit Growth

Bank Innovation

s robust marketing strategy for its retail bank has paid off, as the bank today reported that half of its new retail customers were millennials. Of Ally Financial’s 230,000 new retail deposit customers via its retail side, Ally Bank, 126,500 were millennials, according to bank’s earnings report released today.

Retail 170
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Virtual Reality Gains Traction In Retail

PYMNTS

Virtual reality could have more retailers reach more consumers in the coming few years — in large part by upping the consumer experience. billion for retail and marketing in the year 2022, with revenues from VR initiatives expected to increase by 3,000 percent over the next four years. and Europe by 2022. Amazon VR Push.

Retail 192
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Back-to-School Retail Meets Digital 3.0 FIT Framework

PYMNTS

The retail industry is facing its first sales event of the pandemic with the coming of back-to-school sales. The projections were led by the National Retail Federation (NRF) this week, as it foresees record sales for back to school. At the very least, retailers need to depend on eCommerce sales in the states where the virus is raging.

Retail 186