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Personalized Marketing: What Banking Customers Really Want

Perficient

Marketers often turn to technology vendors to help them define robust and compliant digital marketing strategies. Bankers that have a defined digital marketing strategy are seeing greater lead generation and client acquisition.

Marketing 294
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Poll: Are your staff members aware of what makes your accounting firm different from the competition?

Abrigo

During last month’s webinar, How to Create and Implement a Marketing Plan in Your firm , speaker Bonnie Buol Ruszczyk, President of bbr marketing, discussed a number of tactics accountants can use to establish a marketing strategy for their firm.

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Are Banks Missing the Mark on Message?

Gonzobanker

According to recent research What’s Going On In Banking 2018, 64% of mid-size bank and credit union executives don’t believe their marketing strategies are future ready. Let’s define delivery here as the way the customer interacts with sales, marketing and service processes across the bank. Just two pages of buzzkill.

Analytics 110
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Interviewing staff candidates for your firm: Some best practices

Abrigo

During a recent Sageworks webinar, “Interviewer Do's and Don'ts for Finding the Right Candidate, ” more than half of webinar attendees indicated that their greatest concern was knowing and asking the right questions. These types of queries help you with market strategy and remaining competitive in attracting the best applicants.

Examples 150
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The secure digital platform for financial services innovation

Insights on Business

Join us for a webinar to learn about the disruptive forces that are currently reshaping the banking industry, and how your financial institution can achieve true digital reinvention. CxOs recognize the demand for people with skills to manage new markets, new business models and new ways of engaging with customers and business partners.

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Delivering Safe Return to Office & Smarter Customer Interactions

Cisco

To learn more about imi’s scalable enterprise-grade technology for mobile customer interactions, mobile-first capabilities for midsize or larger enterprises seeking to deploy a mobile-centric marketing strategy, reach out to Jeff Michaud at jeff.michaud@imimobile.com or visit [link].

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Borderless Commerce — New Strategies To Drive Globalization And Crush Fraud

PYMNTS

Armen leads worldwide marketing strategy and execution for ThreatMetrix. Previously, he directed the go-to-market strategy for IBM’s $1B portfolio of 100+ SaaS solutions. Prior to ThreatMetrix, he was founder and Chief Products Officer at NetPriva (now part of Riverbed). Armen Najarian. CMO, ThreatMetrix.

San Jose 100