Remove Marketing Strategies Remove National Remove social media Remove Survey
article thumbnail

When It Comes To Paid Social Media, Facebook Leads The Way

PYMNTS

Retailers continue to rely on paid search and email marketing channels, but mobile marketing and social media are continuing to increase in popularity as a way for businesses to grow their customer acquisition, according to a new study.

article thumbnail

Marketers Focus On Mobile Shopping For The Holidays

PYMNTS

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. About the same number plan on prioritizing social media apps such as Instagram and Snapchat.

Mobile 188
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Brick-And-Mortar Retailers Can Reach Consumers With Geo-Aware Deals

PYMNTS

Small merchants to national retailers can post deals on the app – and Skout Deals counts multinational chains, such as Best Buy , as its clients. To promote the deals, Skout Deals uses social media platforms such as Facebook and Instagram for most of its social media advertising. The Business Model. The Road Ahead.

Retail 104
article thumbnail

Facebook vs. Your Website

Social Assurance

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. With over 2.7B

article thumbnail

What Is Psychographics? Understanding The ‘Dark Arts’ Of Marketing That Brought Down Cambridge Analytica

CB Insights

Surveys/questionnaires/quizzes. Social media (i.e. According to Alan Bethke, Subaru’s Chief Marketing Officer, “A lot of manufacturers target customers based on pure demographics. There are several different ways to gather and analyze psychographic data. Set-top box viewing data. Psycholinguistic dictionaries.