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Marketing Strategies to Drive Loan Volume

Independent Banker

It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. 90% of loan and mortgage customers start their journey online. Marketing channels allow you to drive digital and physical traffic. Every marketing dollar matters.

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The 5-Part Online Video Marketing Guide for Financial Institutions

SWBC's LenderHub

Although this proverb seems like it would only be meaningful to film geeks, marketing teams working for banks and credit unions can also use it as inspiration and apply it to their own video marketing strategy. Income Generation Increase Customer Base Customer Loyalty Marketing'

Video 89
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ICBA’s Marketing Communications Toolkit

Independent Banker

ICBA offers the “Tell Your Story” Marketing Communications Toolkit exclusively to members as a supplement to your community bank’s creative efforts. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Here’s a preview. Understand the platform.

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The Furniture Market Embraces A Hybrid B2B Commerce Model

PYMNTS

The B2B commerce arena is moving online at record speed as more business buyers seek to procure products and services the way they do in their personal lives. The furniture industry, for example, can be especially difficult to migrate to online platforms. A hybrid B2B commerce approach can support a variety of shopping methods.

Marketing 170
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Mobile vs. Desktop Usage In 2020

Perficient

users spend more time on sports, books and literature, and in online communities. Global users spend notably more time than Americans in online communities and on social networks and finance. Desktop is higher in food and drink, and desktop and mobile are tied for finance and online communities. Four Takeaway Recommendations.

Mobile 421
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Can I Really Do All of My Banking Online?

NCR

Stores such as Blockbuster or Hollywood Video were open to the public, and had large selections of movies—and video games—which could be rented or purchased. Redbox entered the scene, and later Netflix, Hulu, Amazon Video, among others. This is how banks have excelled with online presences.

Online 40
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New Report: Opening Up Banking To Everyone But The Money Launderers

PYMNTS

FIs have long provided digital services, but many have designed these experiences for the customer demographics that most prefer online and mobile channels. The pandemic has now pushed brick-and-mortar customers to turn to digital, too, and FIs must ensure their virtual KYC processes are easily accessible to this new group.

Report 158