Independent Banker

SEPTEMBER 1, 2021

Now is the time to market for loans. Thanks to COVID, 22% of consumers intend to switch banks, and the opportunity for community banks to acquire new customers is ripe. It’s possible to attract highly engaged consumers if you have the right products and marketing strategy. Every marketing dollar matters.

Marketing Strategies 91

Marketing Strategies Strategy Marketing Google 91

Independent Banker

FEBRUARY 28, 2023

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

Marketing 91

Marketing social media Community Bank Video 91

Perficient

MARCH 23, 2021

users spend more time on sports, books and literature, and in online communities. Global users spend notably more time than Americans in online communities and on social networks and finance. Desktop is higher in food and drink, and desktop and mobile are tied for finance and online communities.

Mobile 421

Mobile Study Community Industry 421

PopularBank

MAY 15, 2020

Small businesses are the lifeblood of our communities – and our economy. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Take advantage of streaming video or chat to keep your services top-of-mind.

social media 98

social media Video Taxes Community 98

Long Lasting Ideas

JANUARY 5, 2015

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. But how do we attract a generation that communicates phone-to-phone and text to text, not face to face? And at a micro level, how do community banks reach a generation overwhelmed with debt that inhibits wealth?

Marketing 40

Marketing Millennials Community Bank social media 40

Long Lasting Ideas

JANUARY 19, 2015

Easy access to information online has allowed consumers to search for their products and services using the web before actually visiting a “brick and mortar” location or even speaking to someone at the business. There is a 2 percent increase to take action from consumers who trust opinions posted online. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

William Mills

MAY 11, 2016

Not just for video games… okay, you have my attention. Chip card reader for when customers are shopping online to improve security. Integrate with any online merchant site. Customers can store all of their online profiles in one secure location to improve user experience. What’s the market strategy?

Video 40

Video Mobile social media Analytics 40