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ICBA’s Marketing Communications Toolkit

Independent Banker

It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success. Explore the toolkit Browse the entirety of the Marketing Communications Toolkit with even more informative content, including Social Media 101 and ICBA Social Media Monitor.

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4 Ways to Keep Your Small Business Sales Going During COVID-19

PopularBank

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Take advantage of streaming video or chat to keep your services top-of-mind.

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Content Marketing 101 for Financial Brands

Social Assurance

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it! What is Content?

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What Bank Marketers Need to Know About Consumer Trust

Long Lasting Ideas

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? What’s also important in this research is the second highest form of trust where 70 percent of consumers say they trust consumer opinions posted online. Pros and Cons of Reviews.

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Content Marketing 101: Creating a Strategy for Your Financial Brand

Social Assurance

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. What is a Content Marketing Strategy? A content marketing strategy is the use of valuable content to reach business goals. How to Create Your Content Marketing Strategy.

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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. Believe it or not, this is a slice of the market that in some cases has never opened the doors of a bricks-and-mortar branch bank or learned how to write a check. Conservative bankers might dismiss social media. Don’t.

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FinovateSpring 2016 Live Blog – Day 2

William Mills

Do no go online and get another online loan. Under the scenario the consumer can transfer much-needed cash as well get cash (that was earned, not paid yet) so no payday or online lending debt is added. 01:25 pm Video Recap of Finovate Day 1 with William Mills and Steven Ramirez. Personalized video content on a mass scale.

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