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Creating an Effective Financial Services Marketing Strategy for Millennials

Bank Innovation

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

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Paid social media’s place in your marketing strategy

Independent Banker

You can say, here’s my budget, here are the parameters, add your payment method and hit go.”. You can say, here’s my budget, here are the parameters, add your payment method and hit go.” Ben Pankonin, CEO of Social Assurance, a marketing firm in Lincoln, Neb., Paid social represents one component of a digital marketing strategy.

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Citcon: Payments Can Be The 'Digital Guide' For Retailers

PYMNTS

Chuck Huang, founder and CEO of Citcon , explores how the pandemic has prompted retailers to capitalize on the surge in demand for contactless, digital payments. "As Merchants that had focused on getting customers to increase time in stores switched to efforts to decrease time in stores, with digital payments playing a key role.

Retail 211
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SMBs Find Revenue Stability In An Offline-To-Online Migration

PYMNTS

Flexibility will be essential to survival, and the pressure is on for small- to medium-sized businesses (SMBs) and financial service providers to migrate online as their customers continue social distancing. If there’s one thing for certain for small business today, it’s that nothing is certain. Pinpointing the Opportunity.

Online 174
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Consumers' Preference For Online Car Sales And Auto Loans Shakes Up Banks And Dealers

PYMNTS

Power research shows that the number of customers doing their credit applications online has kicked into high gear. Consumers and Banks Both Like Online Auto Loans. Consumers are apparently so glad to dump the back-office haggle between dealer and bank that roughly one-third of car buyers are now doing the loan process online, J.D.

Online 214
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Banks Slow to Embrace Realtime Payments

Bank Innovation

EXCLUSIVE – When The Clearing House (TCH) rolled out realtime payments last November, one would think banks would quickly jump on that bandwagon, right? Wrong, according Vinay Prabhakar, head of markets strategy, Payments at Finastra. The problem, as it often is with big institutions, comes down to the bottom line. "We

Payments 186
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How Treasurers Are Guiding Firms Through The eCommerce Revolution

PYMNTS

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. This creates new challenges and paradigms for payment flows. Getting Closer To The Consumer.

Strategy 295