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A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

The Summit brings together experts in the field, including bank executives, technology vendors, and consultants, to discuss the latest advancements in automation and its impact on the banking industry. No matter where you are in your bank’s automation journey, we can help you strategize and execute cutting-edge experiences.

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Maximize the Power of Marketing Automation at Your Credit Union or Bank

Image Works Direct

As technology continues to develop and advance, so should your marketing techniques. Is your bank or credit union keeping up with the trends and taking advantage of the opportunities available? Marketing Automation is one of the most powerful tools on the market right now, and for good reason.

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How Can Regional Insurance Carriers Harness the Power of AI?

Perficient

In today’s rapidly evolving technological landscape, artificial intelligence (AI) has emerged as a game-changer for various industries. Regional insurance carriers, often operating in a highly competitive market, face numerous challenges in attracting and retaining customers, such as a lack of brand awareness and distribution breadth.

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Data Is Key Across the Sales Enablement Platform

Perficient

My previous blog analyzed how technology and the right team can improve your sales enablement program. In addition to the technology and having the right teams involved, data – where and how it is sourced, stored, stewarded, refreshed, and enriched – is critical. Part of it is technology, and part of it is data.

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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

Payments Source

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. New MarTech Spend.

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Market your community bank with first-party data

Independent Banker

Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. Making the investment On top of that, he says many balk at the cost of the technologies. Marketing for a lot of folks still is a necessary evil,” Cook says.

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PSA: Technology Is For Us Too, CTOs Aren’t the Only Ones with Tech in Their Budget

William Mills

Our agency is no stranger to technology, its evolution and its expanding impact on all of our lives. We live and breathe it each day through our clients, who have partnered with us (in most cases) for one reason: to help tell their technology story to the right people. But what about technology spending for your CMO?