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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

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FUEL CYCLE Fuels B2C Relationships

PYMNTS

The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. BNO: While we’ve always been a community platform, we recently revamped our offerings to focus on being a holistic business intelligence solution. Started with # (who?)

Branding 103
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How The API Revolution Fuels Corporates’ SaaS Fatigue

PYMNTS

Without a doubt, small businesses (SMBs) have more choice than ever before when adopting new technologies, and many of those new tools, from accounting to customer relationship management (CRM), are streaming in as Software-as-a-Service (SaaS). The company dubbed this trend “SaaS Chaos,” but FinTech innovation slows down for no one.

Tools 135
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Banking’s CRM Conquerors

Gonzobanker

Two years after the revival of CRM software in banking, the trend of implementation challenges continues. Idaho Central Credit Union and Delta Community Credit Union successfully deployed CRM in the contact center. A longtime poster child for Salesforce, $108 billion Huntington Bank isn’t exactly a mid-size community bank.

Idaho 129
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Surviving The Retail Apocalypse: The Technologies And Trends That Can Help Brick-And-Mortar Thrive Again

CB Insights

In fact, a whole host of traditional retailers are bucking this trend — many planning to open hundreds of stores in 2018. Read on to learn how these big-box retailers are leveraging different technologies and strategies to stay relevant. However, this isn’t the whole story. The new big-box store. Ikea as a model.

Retail 59