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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. Although posting organically is an authentic way to build customer relationships, it requires time and patience to reach marketing goals.

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ICBA’s Marketing Communications Toolkit

Independent Banker

Photo by Radachynskyi/Adobe Using ICBA’s Marketing Communications Toolkit, your community bank can tell its story with intention and precision. For the banking industry, marketing can be finicky. It offers professional tips that will help fine-tune your approach and set your marketing strategy up for success.

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The Importance of PIM for your B2B Marketplace Strategy

Perficient

PIM, as most of you readers might know, stands for product information management system. B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations.

Strategy 508
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How Treasurers Are Guiding Firms Through The eCommerce Revolution

PYMNTS

Disruption is hitting both the B2C and B2B arenas, and while it would seem they are two opposite ends of the spectrum, these ecosystems share commonalities in the kinds of trends that force sellers to modernize their market strategies. Getting Closer To The Consumer.

Strategy 295
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How to Integrate Digital Listings Into Your Marketing Strategy

Social Assurance

These are a vital resource for digital financial marketers, and they demonstrated their value during the events of the COVID-19 pandemic. Best of all, they can be easily inserted into your financial brand’s annual marketing plans. It’s a different story when you work with a software vendor. Improve Branch Accessibility.

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4 Ways Chatbots Can Improve the Car Buying and Ownership Experience

Perficient

Sales and Marketing. We’ve also implemented incentive management capabilities to help consumers understand what offers are available and which provide the most value to them. Online Purchase Completion. While the industry is not there yet, we’ll one day get to the point where consumers can fully complete a car purchase online.

Strategy 409
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

As the leadership teams at many banks and credit unions perfect plans to grow their loan portfolios, management can depend on several key metrics to measure the effectiveness of their plans and execution. For many smaller banks and credit unions, marketing is often put on the back burner.

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