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Market your community bank with first-party data

Independent Banker

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Andrew Catalano, Austin Williams While most community banks aren’t yet using first-party data for marketing purposes to grow revenue and retain customers, experts say those willing to invest in the effort can reap big rewards. “To

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Add character to marketing

ABA Community Banking

Iowa bank puts “Cash” behind its promotion efforts—and we’re not just talking money Community Banking Management Lines of Business HowTo.

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Report: 80 Pct. Of NJ Gamblers Place Wagers Online

PYMNTS

Mobile sports betting is quickly growing to a point where New Jersey is close to topping Las Vegas as the country’s biggest market, The Wall Street Journal reported Monday (Sept. Mobile betting, however, is only allowed in five: New Jersey, Pennsylvania, West Virginia, Iowa and Nevada. That’s pushing companies like casino site 888.com

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Google Pay Adds 29 US Banks To Mobile Payment Service

PYMNTS

Iowa Falls State Bank. This year has been a busy one for Google Pay, as it tries to gain prominence in a crowded market with competitors like Apple Pay , Samsung Pay and even Walmart Pay. First Central Credit Union. First National Bank of Milaca. Grand Savings Bank. Greater Cleveland Community Credit Union. Greenleaf Wayside Bank.

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Should My Financial Institution Enter into This Interest Rate Swap?

Abrigo

Market value at risk (EVE, NEV) From a value at risk perspective, the scenario that includes the swap transaction does in fact improve the equity position. We can see when comparing the market value results with NO swap and WITH the swap, the portfolio equity ratios are higher in the WITH swap scenario. Speak with an advisor.

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How to keep good employees

Independent Banker

of adults have left a job to get away from a manager as a way to improve their overall life. Source: Gallup, “State of the American Manager” report. One community bank that has found success in retaining its best employees is $180 million-asset Malvern Bank in Malvern, Iowa. The reasons for the inadequacies of some managers?

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Addressing The Symptoms Of Pharmacies’ Cash Flow Ailments

PYMNTS

More so than the average SMB, independent pharmacies are particularly affected by the state of the healthcare market and its regulatory shifts. While all small businesses may struggle with cash flow, certain market forces in the pharmaceuticals and healthcare space make owning a small pharmacy a challenging endeavor.

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