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Burger King, Steak-umm And Next-Level Social Media Marketing

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Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Amex Study: Social Media Shout-Outs Could Pump $197B Into SMB Economy

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As the holidays grow closer, American Express says research has shown that social media promotions and engagement could be a big boost for this year's Small Business Saturday event, according to a press release. The majority of those businesses included restaurants, with retail close behind.

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Luxury Fashion Brands Outspend Smaller Rivals On Social Media

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Luxury fashion brands like Christian Dior, Louis Vuitton and Gucci are upping their social media game, especially on Instagram, and pouring real money into efforts to court young shoppers, according to a report by Reuters. With cash to spend, luxury brands are flying ahead of the competition.

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NEW REPORT: Retailers Face An Augmented Reality Check

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However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping experience, having already been adopted by several big names in retail, including the likes of Walmart and Target.

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Why Health And Beauty Retailers Are Driving Digital Innovation

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Amid great technological change, health and beauty retailers are developing strategies to drive innovation. In some cases, retailers are using social media tools such as Instagram to post promotions and product tutorials — or interact openly with consumers about their offerings. About the same share — or 60.9

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Music Crafts New Melodies For Retail Innovation

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But no matter the case, music is a big part of the retail world, and is helping to create new harmonies of innovation and disruption. The report quoted Jeff Marsilio, the NBA’s senior vice president of new media distribution, as saying, “The Base:Line playlist will have about 40 songs with a hip-hop vibe and will be refreshed weekly.”

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Digital Approaches Fuel Innovation For Clothing Retailers, Restaurants 

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In investments, social media-focused attire reseller Poshmark recently filed for an initial public offering , hoping to catch an IPO wave that saw massive first-day increases for DoorDash and Airbnb. 11.2B : Nike’s reported fiscal Q2 revenues, up 9% from the $10.3B in the same period last year.