Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age
PYMNTS
SEPTEMBER 21, 2020
Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. Overall digital sales jumped more than 31 percent in a three-month period, according to one recent study , with American consumers spending $211.5
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