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How Video Games Are Helping Retailers Grow And Innovate

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Video games are helping to drive retail innovation and growth, and that includes the hot area of subscription commerce. Video games have changed a lot since the early days of home gaming in the late 1970s and early ’80s. Gaming is figuring out the upsell,” Burkhart told Webster, “and utterly changing the entire market.”.

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Video Games Provide Fresh Fuel For Retail Innovation

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The rise of video games, both online and mobile, is helping to drive innovation in retail. This is only part of the innovation trend stemming from video games. Consumers are buying Tilly’s products online, as digital growth was up 22 percent in 2018. Larger Trends. More Money.

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Bank Of America Sees Personalized Video As Key To Rewards-Program Loyalty

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It’s been a busy year in digital banking as the pandemic has driven consumers online to manage as much of their day-to-day lives as possible. The online channels, they reported, are often too confusing or irrelevant to use. A bank’s goal, Sellers noted, is pretty clear when it comes to building online journeys.

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Video Content Creates Digital-First Brand Loyalty

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That influx of users new to digital paths and processes has created pressure in the market for brands to leverage video content. After all, Atzmon said that video content done correctly is demonstrably more effective than just slipping some text in front of the customer. Personalization Is Key . But that’s just a starting point.

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What Innovators Can Learn From Netflix

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Netflix Co-founder and CEO Reed Hastings has written a new book about building the video-streaming powerhouse that now has nearly 200 million subscribers globally, as of the end of July. But the one thing that might work is taking a page from the innovation playbook that Netflix seems to have written and followed over the last 22 years.

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How Subscriptions Bridge The Online/Offline Learning Divide

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Certain segments of the market have surged, with millions of new subscribers for movie and TV streaming platforms, meal kits and other product boxes. This does not mean that businesses are pausing plans to offer innovative subscription services, however. The Complex Trajectory Of The Wider Subscription Market.

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Burger King, Steak-umm And Next-Level Social Media Marketing

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And every once in a while, a brand does social media so “next-level” that seemingly the entire online world notices. Customer service should be fit for a king," Burger King exclaimed in a video about the guerilla-marketing campaign. And this week, Burger King was that brand. Even our old friends.". In their defense.