Remove Innovation Remove Marketing Remove Millennials Remove United States
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How U.S. Demographic Trends Are Reshaping Healthcare Now and Forever –and Why That Matters

Perficient

No matter where you are in the United States, America’s citizenry is changing. Millennials are now the largest adult generation in the U.S., Even in areas that are less ethnically and racially diverse, the growth of both millennial and aging populations is proving to be both a clinical and marketing challenge.

Trends 309
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How FashionPass Is Innovating Clothing Rentals

PYMNTS

The clothing rental market in the United States is projected to reach $4.4 billion by 2028 and millennial women are leading the charge, according to Brittany Johnson, CEO and co-founder of online subscription-based clothing service FashionPass. This might attract customers, but retaining them requires constant innovation.

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Why Visa Is Starting A Conversation About Millennial Females and Money

PYMNTS

Women’s relationship with money in the United States has been something of an evolving area in the 242 years since Thomas Jefferson declared America’s independence with the phrase “all men are created equal.”. Millennial women are evolving into very [a] different relationship with money,” said Reilly. The Emerging Changes.

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How C-Stores Market To Digitally Savvy Gas App Users

PYMNTS

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. At the same time, C-stores are innovating by expanding and enhancing their digital offerings.

Marketing 153
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For Macy’s and Men’s Wearhouse, No Millennial Tux and Tails Tailwind

PYMNTS

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Now that seems to be true even in fashion.

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Younger Travelers Take More Luxury Trips, But Have A Harder Time Paying

PYMNTS

The travel market is changing and companies are evolving to meet consumer expectations. Travel companies are also placing more emphasis on experiences and adventure, which is intended to appeal to millennials who prefer experiences over things. Luxury travelers from the United States spent $1.1 Innovations.

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How BBVA Is Using AI To Fight Against AI-Armed Fraudsters

PYMNTS

Banks need to innovate faster and further when it comes to the technology they use on their online platforms, as to stay one step ahead of bad actors with access to the same technology. The Tracker also examines how these technologies are beginning to be used in new markets like South Africa and India. Around the Digital Banking World.