Bank Innovation

DECEMBER 20, 2018

On the surface, a financial services marketing strategy is not completely different than a marketing strategy for any other industry. A financial services marketing strategy must be more rigorous and well-thought-out in order to be successful.

Marketing Strategies 170

Marketing Strategies Strategy Marketing Millennials 170

PYMNTS

JANUARY 10, 2020

They want convenient booking tools, fast payment methods and secure reservations when planning their trips, and these needs have not changed much as millennials have come of age. Millennials and younger generations are digitally minded and want to interact with brands that can answer their personal requests through online and mobile channels.

Millennials 131

Millennials social media Mobile Payments 131

PYMNTS

AUGUST 23, 2019

In the August edition of the Payments And The Platform Economy Playbook , PYMNTS examines how marketplaces are using technologies such as artificial intelligence (AI) and mobile payments to innovate the customer experience. In other markets, the rise of marketplaces is giving old organizations new perspective.

Millennials 165

Millennials Trends Meeting social media 165

Bank Innovation

DECEMBER 18, 2018

Many financial institutions—especially small, community-focused ones—have limited marketing budgets. Today we’re discussing five keys to effective financial content marketing that can help your institution get plenty of bang for its buck. Invest in mobility Any millennial will […].

Marketing 170

Marketing Millennials Community Mobile 170

PYMNTS

DECEMBER 18, 2018

Millennials value experiences over things, as the familiar digital age adage goes, but sometimes millennials do, in fact, need actual things , such as sofas, beds and tables to furnish their apartments and houses. The Wall Street Journal also noted that “transparency rates highly for a typical millennial site.”

Millennials 165

Millennials Branding Retail Strategy 165

Bank Innovation

DECEMBER 6, 2018

The face of banking and financial education has changed how we market in the course of a few short years. Digital media usage has nearly tripled since 2010, with the prevalence of smartphones responsible for more than 90% of this growth. Smartphones have become the device of choice for well over half of digital media […].

Millennials 170

Millennials Marketing Trends Mobile 170

Bank Innovation

AUGUST 23, 2017

EXCLUSIVE – Add another financial wellness app to the list, millennials. Sophie is not an robo- advisor,” Andy Taylor, CEO of Douugh told Bank Innovation. Douugh, a fintech company that uses artificial intelligence (AI)-based to provide financial guidance, launches today. Think of […].

Marketing 230

Marketing Millennials Innovation Fintech 230

PYMNTS

DECEMBER 11, 2019

Consumers are beginning to express more preferences regarding their buying and selling experiences on online marketplaces, which are seeing an increased amount of competition in the market as they attempt to hold onto their customer bases. Some marketplaces are finding innovation in this space easier than others.

Marketing 132

Marketing Millennials social media Case Study 132

PYMNTS

FEBRUARY 28, 2020

He is the cliché of a profession that has a lot of suede sheen on it, but at least one company is in the market to bring used car sales into the digital future. “We It’s hard to imagine that there’s so much technology and innovation happening up and down the mobility spectrum except for in this market — and it’s a $1.4

Marketing 242

Marketing Los Angeles San Francisco San Diego 242

PYMNTS

NOVEMBER 27, 2019

In addressing the innovation gap that exists between credit unions and their larger financial institution (FI) brethren, credit unions (CUs) may be perceived to be at a disadvantage, at least when it comes to dollars. That’s especially true as millennials come up through the ranks, and are both comfortable and confident in using technology.

Innovation 215

Innovation Millennials Technology Examples 215

PYMNTS

JUNE 29, 2018

That bet could complicate, in a positive way, some of the general ideas out there about the preferences of millennial consumers. The integration of such tools is designed with those millennials in mind, part of the company’s effort to gain more revenue from a new generation of drivers. Not So Much About Tech As Marketing.

Millennials 101

Millennials social media Branding Marketing 101

PYMNTS

MARCH 2, 2020

A trillion-dollar market cap later, it’s hard to argue Amazon’s effectiveness, quote attribution notwithstanding. It’s really difficult, the banking ecosystem is not fast and that’s just reality,” Jim McCarthy, industry expert and former innovation head for Visa, told Karen Webster in a recent conversation.

Innovation 222

Innovation Data System Mobile 222

PYMNTS

MAY 26, 2017

Millennials are never, ever going to buy homes. Why millennials are never going to buy homes is more of a jump ball. According to the National Federation of Retailers, 81 percent of millennials report at least aspiring to homeowners as hip, even if they aren’t there yet.

Millennials 109

Millennials Marketing Taxes Data 109

PYMNTS

MAY 2, 2019

We’re adding the ability for cardmembers to earn rewards in even more innovative ways, from streaming their favorite shows at home to commuting to their office the next morning.”. The payment company said research shows millennials are spending the most on groceries, streaming and commuting. department stores.

Millennials 111

Millennials Cards Lending Industry 111

Bank Innovation

MARCH 30, 2016

” For Millennials, the cry might as well be, “I want my mobile banking.” ” About 67% of Millennials now use mobile banking, according to a study released today by the Federal Reserve. For Gen Y, the rallying cry was, “I want my MTV.” This compares to 18% for those consumers aged 60 Read More.

Millennials 150

Millennials Mobile Study Marketing 150

PYMNTS

JULY 18, 2019

Depending on where you look, the chasm yawns wide when it comes to innovating with new technologies or features. In a PYMNTS interview with Karen Webster, Joe DeRosa, EVP of Global Sales at i2c , discussed the findings of the July 2019 Innovation Readiness Playbook , subtitled “Leveling the Playing Field for Different-Sized FIs.”

Innovation 155

Innovation Study Technology Millennials 155

Perficient

DECEMBER 1, 2020

Millennials are now the largest adult generation in the U.S., Paid digital marketing campaigns that are multisegmented, connecting to diverse audiences with targeted design, content, and messaging on the platforms where they are more likely to see your campaigns and more likely to convert. Millennials. As the U.S.

Trends 309

Trends Millennials Community Marketing 309

PYMNTS

MAY 24, 2019

The clothing rental market in the United States is projected to reach $4.4 billion by 2028 and millennial women are leading the charge, according to Brittany Johnson, CEO and co-founder of online subscription-based clothing service FashionPass. This might attract customers, but retaining them requires constant innovation.

Innovation 134

Innovation United States Online Millennials 134

PYMNTS

DECEMBER 31, 2020

When you look at the spending graphs for millennials at that time, debit was growing at twice the speed of credit, but the average order value was much lower, which correlates with the lower disposable income in the demographic at the time,” Molnar noted. The other is technological innovation. According to J.P.

Innovation 289

Innovation Payments Trends Regulation 289

PYMNTS

NOVEMBER 11, 2016

That’s why marketers will be leveraging mobile in their holiday shopping strategies this year, with new and creative strategies that focus more on omnichannel solutions and less on generic mobile coupons. Mobile coupons are still popular, especially among millennials. For millennials, that number is 90 percent.

Mobile 188

Mobile Marketing Survey Marketing Strategies 188

PYMNTS

OCTOBER 18, 2017

Innovation is oxygen in payments. For financial services firms, innovation is spurring speed, killing friction and fostering loyalty among customers. That, itself, begs the question: What is innovation, really? explained there is wide variation in the definition of innovation.

Innovation 140

Innovation Compliance Community Bank Strategy 140

PYMNTS

JULY 10, 2019

Kohn sees the product “as a really fun unique form of protein that we don’t think exists on the market right now.” Product and eCommerce Innovation. The company makes products that not only have flavors that are unique to the market, Kohn says, but are distinctive from each other to cater to different palates.

Innovation 140

Innovation Payments Millennials Retail 140

PYMNTS

JULY 13, 2018

It has made the millennial generation of women — either entering or settling into their prime spending years — something of a unique class of citizens when it comes to financial services. Millennial women are evolving into very [a] different relationship with money,” said Reilly. I think we are at a tipping point.

Millennials 111

Millennials Tools Connecticut Study 111

PYMNTS

NOVEMBER 1, 2016

This is also the case for the drinking habits of millennials vs. baby boomers. According to PYMNTS research, millennials of drinking age drank 42 percent of the wine that was drunk in 2015, with the average millennial downing just over three glasses in a sitting. Either way, millennials want their beverages to speak to them.

Millennials 100

Millennials Trends Survey Course 100

PYMNTS

NOVEMBER 6, 2019

In the latest Disbursements Tracker , PYMNTS analyzes the impact of instant payments and disbursements in a variety of use cases and industries, as well as how payment innovation continues to grow and change in accordance with consumers’ disbursements needs. Instant Payment Innovations. Zelle competitor Venmo is also on the rise.

Millennials 107

Millennials Payments Cards Survey 107

PYMNTS

SEPTEMBER 8, 2020

Nearly 70 percent (68 percent) of millennial and bridge millennial consumers and 63 percent of Gen X consumers say reviews, recommendations and familiar checkout options give them confidence that a new-to-them merchant is worth getting their business. “In Preparing For Change By Building For What’s Constant .

Innovation 223

Innovation Retail Millennials Tools 223

PYMNTS

JANUARY 14, 2020

Making the most of those relationships served as the foundation of a new PYMNTS interview with Matthew Carpenter, senior vice president, market director for Elan. Broadly speaking, it seems the follow-up act to the millennial generation – that is, Gen Z – is much more positively inclined toward using credit products of all stripes.

Innovation 160

Innovation Payments Millennials Cards 160

PYMNTS

DECEMBER 11, 2019

The nearly universal need for medication and other remedies is driving retail innovation via the pharmacy sector — and that includes the area of customer experience. A study from The American Journal of Medicine indicates that market pressures in the industry are pulling doctors away from primary care and into sub-specialties.

Retail 132

Retail Innovation Houston Customer Experience 132

PYMNTS

JUNE 8, 2016

In a payments landscape that is ever-changing and rapidly growing, having a focus on innovation that takes that same approach is significant. As Peter Read , President of Peoples Card Services , recently pointed out to PYMNTS, needs are never static, and neither should the payments innovation aimed at addressing them.

Innovation 100

Innovation Millennials Cards Fintech 100

Bank Innovation

FEBRUARY 24, 2017

Hip Money – a new app by Hip Pocket – adapts the millennial habit of “swiping” to help them save and pay down debt through a mobile app. In the long list of startup finalists competing at South by Southwest 2017 hides a brand new personal finance management app. Nebraska-based software Read More.

Nebraska 199

Nebraska Millennials Marketing Software 199

PYMNTS

AUGUST 4, 2017

However, if recent developments in the financial services industry are any indication, innovation waits for no institution, company, agency or, for that matter, Fed report. Many players in the financial services market were already launching innovative solutions without knowing which guidelines the Fed would recommend for the U.S.

Community Bank 116

Community Bank Community Innovation Millennials 116

PYMNTS

NOVEMBER 26, 2018

percent of consumers, this customer base may represent a marketing opportunity for C-stores. According to Thorntons, the ability to provide consumers with a loyalty-focused mobile solution has “changed the game for our marketing efforts.”. At the same time, C-stores are innovating by expanding and enhancing their digital offerings.

Marketing 153

Marketing Mobile Millennials United States 153

PYMNTS

MAY 6, 2017

It’s been chronicled in these virtual pages that millennials are the driving force behind change – change in how payments are done, how banking is banked, how social media influences commerce (or doesn’t) and how shopping may become a hybrid of high touch across the digital and physical realms. Now that seems to be true even in fashion.

Millennials 101

Millennials Branding social media Operations 101

PYMNTS

JUNE 21, 2018

The old model of opening a retail store with merchandise as a main focus of the space may not appeal to today’s consumers – millennials in particular. In general, he said, many brands find the Dallas-Fort Worth area to be among their top cities, and markets such as Plano are less costly to open in than those larger cities.

Millennials 109

Millennials Fort Worth Los Angeles San Francisco 109

PYMNTS

APRIL 24, 2019

As data security and transparency become greater concerns across a number of markets, some services are already working to confront the challenges. Putting this into practice would call into question whether or not Airbnb could operate in several state markets — a win for hotels. Around the Payments and the Platform Economy.

Marketing 179

Marketing Regulation Case Study Security 179

Bank Innovation

SEPTEMBER 1, 2017

While Amex remains at the top of the credit stack in terms of payment volume, its market share has been declining as banks like Chase and […]. EXCLUSIVE—With the new “Pay It, Plan It” features announced this week, credit provider American Express is banking on a more debit-like functionality to gain customers.

Millennials 186

Millennials Marketing Payments Cards 186

PYMNTS

MARCH 16, 2016

Whole Foods and other retailers capitalizing on the at-home health food craze were able to get out in front of millennial eating trends — or, at least, start riding at the crest of the wave. In the morning, TGI Fridays hopes young millennials will come in to work at reservable tables. ” Hang out they’ll have to.

Millennials 100

Millennials Alabama Branding Texas 100