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Burger King, Steak-umm And Next-Level Social Media Marketing

PYMNTS

Brands have flocked to social media in an attempt to meet their consumers where they are and display a different side of themselves. Social media can be a terrific place to build bonds with one’s customers and show off a clever, avant-garde sense of humor – if a brand is good at it. In their defense. Did it work?

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Why AI Is Social Media Fraud’s New Best Friend

PYMNTS

It can be difficult these days to remember the almost idyllic promise of social media when it first entered the general consumer consciousness. That’s not to tempt one into nostalgia, or to suggest that social media has become marred beyond recognition. Digital Evolution. Fraud Increases. trillion in 2018.

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Regulators Eyeing Social Media In Europe

PYMNTS

Against the backdrop of social media controversy — remember Facebook , of course, and 87 million users’ data exposed to Cambridge Analytica — oversight is tightening in Europe. Justice Department and the FBI are investigating the company over how it handled Facebook-derived information. The news came last week that the U.S.

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Why Hotels Are Collaborating With Social Media Influencers

PYMNTS

Hotels can struggle to keep up with these opportunities, especially if they lack a formalized process to find and manage social media influencers. Once hotels provide Swayy with this information, pre-vetted influencers can apply to a hotel’s posting. And hotels, in turn, can then learn more about an influencer.

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Retail Branding Comes Off The Back Burner

PYMNTS

For retailers, especially those deemed non-essential and struggling with revenue, branding may be on the back burner right now. Who you were before the crisis should inform who you are during the crisis. If a retailer has been focused on an excellent customer experience, that should drive messaging to all three groups.

Branding 145
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Privacy And Personalization Clash For Retailers

PYMNTS

Retailers are facing a personalization paradox. Fifty-three percent of consumers want retailers to respect their anonymity in 2020; at the same time 61 percent want more personalization in marketing, messaging and promotions. The rub here is that personalization depends on consumers giving personal information.

Retail 202
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AI Takes The Measure Of Fashion Retailing

PYMNTS

There has been increased demand for AI in the fashion industry, according to Infoholic, partially due to social media and the rise of influencers. That has led to the growing need for designers and retailers to personalize shopping experiences, and that’s the sweet spot for AI. Fast fashion retailer H&M uses A.I.

Retail 165