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Why Retailers Should Stop Focusing On Millennials

PYMNTS

It seems that retailers and marketers don’t. With marketers clamoring to attract the fleeting attention of millennial and Gen Z shoppers, the older demographic (roughly between the ages of 53 and 71) is often overlooked. Nor should they assume that millennial-focused ads will trigger boomers’ desire for perennial youth.

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Can Millennials Save Brick-And-Mortar Retail?

PYMNTS

Though many retailers have assumed millennials are behind the trend toward highly digitized, online-focused shopping experiences, baby boomers might be the real culprits. In the Northeast, 25 percent more millennials visit multiple stores when bargain shopping than baby boomers. In a survey of 750 U.S.

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Physical And Digital Retail Unite For The New In-Store Experience

PYMNTS

Now there are signals that a physical retail rebound is forming up. presidential election in the rearview mirror and 2021 right around the corner, a new shift is underway: the slow but certain move back to shopping inside retail stores — an experience that people still crave for the experiential joy it brings. With the U.S.

Retail 261
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What Hath Bridge Millennials Wrought To Commerce And Payments?

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What makes millennials tick? Census, millennials are 25 to 34 years old. The reason for that is because data shows a significant difference in payments and commerce between this segment and the Census view of millennials.

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How Millennials Shop For Furniture With Direct-To-Consumer Brands

PYMNTS

Millennials value experiences over things, as the familiar digital age adage goes, but sometimes millennials do, in fact, need actual things , such as sofas, beds and tables to furnish their apartments and houses. For starters, these retailers are turning to simple web interfaces that present information in a clear way.

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Are Millennials Really Killing Canned Tuna, Too?

PYMNTS

The millennial path of destruction allegedly continues, with those young consumers now taking blame for the decline in the popularity of canned tuna — a product that joins a casualty list that already includes diamonds and restaurants such as Applebee’s. Before we get to that, let’s review the newest charges leveled against millennials.

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What 2019 Will Mean for Millennial Commerce and Payments

PYMNTS

The new year will bring a new round of one of the hottest games in the payments-and-commerce world: What Makes Millennials Tick? Among the most influential drivers of retail change is a subset of consumers PYMNTS identifies as “ Bridge Millennials.” Retail Response. And retailers are taking note. Mobile Focus.