Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

As financial marketers finalize their 2021 marketing plans, the focus for the the new year will center on executing new organizational goals, addressing changing consumer demands and behaviors and learning and experimenting with new marketing channels and tactics in evolving their marketing strategy. Facebook Pay.

social media 15

social media Branding Trends Tools 15

PopularBank

MAY 15, 2020

Some tips include: Stay active on social media. With over 3 billion regular social media users prior to the pandemic, social media is the place where everyone finds entertainment and to reignite a sense of community. Now is the perfect time to add new content that’s informative and engaging.

social media 98

social media Video Taxes Community 98

CFPB Monitor

JANUARY 29, 2020

One of the most important areas of consumer financial regulation today is the use of internet- or social media-based platforms to target advertising for consumer financial products. The article also highlights steering concerns that may result from targeted marketing.

Lending 130

Lending social media Compliance Regulation 130

Perficient

DECEMBER 8, 2020

First, a little more background information. Excess monetization would lead to a poor user experience and an erosion of market share over time. Ultimately, the relevance and quality score algorithms create as many “satisfied page views” as possible and help preserve Google’s market share in the face of strong competitive forces.

Video 520

Video Google Study Examples 520

William Mills

APRIL 26, 2017

He has more than 30 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 68

social media Customer Experience Marketing Strategies Strategy 68

Social Assurance

DECEMBER 4, 2020

Our Annual Marketing and Compliance Survey and Report sought to better understand how some of these changes affected the financial services industry and how community financial institutions responded to the challenges. For more in-depth insights, be sure to download our marketing and compliance report by clicking the link below.

Compliance 15

Compliance Marketing Report social media 15

Social Assurance

OCTOBER 29, 2021

Social Assurance’s Marketing and Compliance Report provides an analysis of the financial services industry and explores trends for the upcoming year. Growing Utilization of Marketing and Compliance Tools and Technology. The pandemic helped shake up some long-held traditional forms of banking and marketing.

Compliance 15

Compliance Survey Marketing social media 15

Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? How much consideration do you give the information in these reviews in making your decision? Bank Marketers: Get Proactive with Customer Testimonials. Pros and Cons of Reviews.

Marketing 40

Marketing social media Online Marketing Strategies 40

ForwardBanker

NOVEMBER 21, 2017

Consumers have access to volumes of information, any time anywhere. Content marketing is the practice of sharing information with and educating consumers instead of selling to them. The post Four Tips to Boost Content Marketing appeared first on Deluxe FI. With a strong brand and good content.

Marketing 49

Marketing Branding social media Marketing Strategies 49

William Mills

MAY 8, 2018

He has more than 34 years of experience in financial technology and is a recognized leader in financial and technology marketing. He has personally advised more than 300 chief executives on marketing strategy, business development, mergers and acquisitions, company branding and public relations.

social media 40

social media Customer Experience Marketing Strategies Strategy 40

Social Assurance

OCTOBER 13, 2021

And we too, at Social Assurance. certainly, felt firsthand the impact of Facebook and Instagram going down, preventing our clients, consumers, and businesses from distributing their content and preventing advertisers and marketers from managing campaigns, optimizing their advertising, and accessing their analytics. Content is a thing.

social media 15

social media Strategy Marketing Strategies Marketing 15

PYMNTS

MARCH 17, 2016

That’s a theory that many consumers appear to share, and they have taken to social media to call Zara out for what they suspect was little more than a marketing ploy attached to the not-actually-controversial (to most decent folks, anyway), corporately perceived “trend” of human acceptance.

social media 100

social media Branding Retail Marketing 100

William Mills

SEPTEMBER 25, 2018

They provide the information to the lenders in the format preferred. While this is true everywhere, this is a particular challenge in a market like India. MuniRisk solves information fragmentation for municipal market participants. MuniRisk solves information fragmentation for municipal market participants.

Mobile 78

Mobile Customer Experience Lending Analytics 78

William Mills

APRIL 27, 2017

Seems like a pretty straightforward application of marketing automation and predictive marketing. From their web site: Unison is the market leader in home ownership investment. What information do I need to enter this loan and register the loan? For more information, visit www.capsilon.com. @infocorpgroup.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

NCR

MAY 16, 2016

A little thought and preparation beforehand will do wonders for your marketing strategy and translate into more sales for you. It’s crucial to target your market audience by using the right keywords within your website pages. You don’t have to worry about exhausting your marketing spend! Social Media.

Strategy 53

Strategy social media Google CA 53

William Mills

NOVEMBER 1, 2016

American Banker , through SourceMedia research, recently surveyed more than 300 chief information officers from various financial institutions about their 2017 budgets. For your marketing and PR teams? CMOs allocating more of their marketing budget toward the use of technology – 27 percent, exactly. based fintech.

Technology 40

Technology US Customer Experience Marketing 40

William Mills

MAY 10, 2016

Industry Solutions Marketing Mgr.). Bank staff don’t need to key in information, reducing typos and incorrect info. Assaf Frenkel (VP, Product & Marketing). The Studio allows you to customize the information the banker has at their disposal, in sync with what the customer is experiencing. Chris Edgington (Sr.

San Jose 40

San Jose Customer Experience Mobile social media 40

Perficient

SEPTEMBER 8, 2020

Use Gifs to Increase Your Marketing Efforts. Gifs (aka Graphics Interchange Formats) are short, repeated video clips that have modernized the way viewers consume media content. The Rise of Gifs in Social Marketing. Adding Gifs to Your Brand Strategy. Adding Gifs to Your Brand Strategy. How to Pronounce Gif.

social media 348

social media Branding Video Marketing 348

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. It has evolved from a source of entertainment and a place to connect with friends and family to a trusted source of information that has the power to shape consumers’ perceptions, influence their ideas and affect their behavior. Building a Connection. Engaging Followers.

social media 40

social media Tools Marketing Strategies Marketing 40

William Mills

JUNE 2, 2016

Social media is a ubiquitous force in our society. It has evolved from a source of entertainment and a place to connect with friends and family to a trusted source of information that has the power to shape consumers’ perceptions, influence their ideas and affect their behavior. Building a Connection. Engaging Followers.

social media 42

social media Tools Marketing Strategies Marketing 42

William Mills

MAY 11, 2016

Sergii Danilenko (Head of Marketing). Sabina Bhatia (Director, Marketing). Scale private banking model to a much broader market. Tim Dubes (VP, Marketing). They are bringing financial data aggregation to the personal wealth management market. Check back for new updates throughout the day. Maria Gurina (Bus.

Video 40

Video Lending social media Analytics 40

William Mills

SEPTEMBER 9, 2016

Showing how the platform would work, the potential investor, NDA, and other information. Targeted at Marketing, execs, lines of business owners, etc. Social media is a special challenge since social media was not created with compliance in mind. 09:43 am iBank Marketing – [link].

social media 40

social media ATM Mobile Customer Experience 40

William Mills

MAY 11, 2016

Verifies the card and pushes that information onto the merchant. What’s the market strategy? Uses facebook to fill out personal information. Adds in Social security. The account has a tie into social media and sharing. This is the integration of mobile social media with trading.

Video 40

Video Mobile social media Analytics 40

William Mills

JULY 26, 2018

Videos are fast becoming an essential means of marketing for FinTech and B2B businesses as their prospects tend to have shorter attention spans and less time to gather information in general. When executed correctly, video marketing is a powerful tool that can engage your financial industry audience and drive sales.

Video 41

Video Marketing social media Fintech 41

Social Assurance

OCTOBER 22, 2021

What marketers know: traditional marketing strategies have shifted to a digital focus. However, it’s not enough to have a basic digital marketing strategy. A content marketing strategy should be at the core of your digital marketing strategy. The reward is worth it! What is Content?

Branding 15

Branding Marketing social media Marketing Strategies 15

Social Assurance

DECEMBER 17, 2021

Starting a new year is a good time to hit refresh on processes in place – including your brand’s content marketing strategy. If you missed it, we broke down what content marketing is here. You may want to glance at that post before you dive into how to create a strategy in this blog post. Set Clearly Defined Goals.

Strategy 15

Strategy Branding Marketing Marketing Strategies 15

FICO

MARCH 24, 2021

To launch this new product, the lender will identify the marketing strategy and credit risk criteria applicable to this digitally savvy millennial & iGen customer personas. For more information, see our white paper on “Can Alternative Data Expand Credit Access?”. by Zeynep Salman.

Data 59

Data social media Resources Examples 59

CB Insights

OCTOBER 23, 2018

Peltz and P&G collectively spent over $100M on marketing to bring investors to their sides. Since then, Peltz has continued to push P&G to re-evaluate its R&D strategy, bring in more external talent, and focus on innovation. New CPG business strategies are on the rise. stake in P&G in Feb’17.

Branding 73

Branding Industry Retail Strategy 73

William Mills

MAY 9, 2018

It adds a layer of connectivity between accounts that enables users to explore scenarios and tradeoffs — using their actual account data and information — and provides advice and guidance around the most optimal actions they can take with their money. Demo video will be available soon. Key Executives. Key Investors. Kodak Alaris. One, [link].

Security 40

Security Samsung Strategy San Jose 40

William Mills

SEPTEMBER 7, 2016

Visualizing data for trends and market projection, visualize data in different ways. First step, add all financial information. Consumer has a complete view of the financial information. Built a workflow for the bank so the bank can approve payment and see all compliance and tax information. Who is the target market?

Mobile 40

Mobile Cards Fraud Data 40

CB Insights

FEBRUARY 27, 2018

In this report, we dive into the trends reshaping how our clothes and accessories are designed, manufactured, distributed, and marketed. Knowledge from the AI system is then served back to human designers, who can use it to make informed design decisions for their next collection. Social media accelerates that cycle.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

These direct-to-consumer, or D2C companies, are able to manufacture and ship their products at much lower costs than traditional consumer brands because they own all of their customers’ data and maintain end-to-end control over the making, marketing, and distribution of products. No need to choose.

Video 78

Video Branding Company Strategy 78

CB Insights

JUNE 7, 2018

Is it the “dark arts” of marketing — as some, including former presidential candidate Hilary Clinton and Democratic Congressman Adam Schiff, have claimed? However, it had already started gaining media attention even before its Facebook moment. Using this information and more, brands can customize messages and tones accordingly.

Marketing 78

Marketing Data Analytics Examples 78