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Deposit Marketing In the Age of Machine Learning

South State Correspondent

In the olden days, if you wanted to market deposits, the head of Retail would come to Marketing and say something like – “We need to raise deposits.” ” Marketing would then put together some ideas for a print or digital campaign; Retail would sign off on it, and then they would roll it out.

Marketing 195
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Banks Push Back On Possible Banking Charters For Big Techs Like Amazon And Facebook

PYMNTS

Overseen by the Office of the Comptroller of the Currency (OCC), the charter would allow firms like Facebook, Google or Amazon to bypass the process by which they need to collect money transmitter licenses state by state. However, the banking industry doesn’t like that one bit. However, the banking industry doesn’t like that one bit. “We

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. Dick, Chairman and CEO, Mainstreet Bank.

Fintech 136
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AutoGPT Will Change Your Bank

South State Correspondent

This article gives bankers a background on what it is, its risks, and how it will change everything from your infrastructure to your hiring practices. Tell it to text your customers as one of its goals, and it will sign up for a messaging app and send out a text. Instead of automation, banks can now have intelligent automation.

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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Within mere weeks, 22 women are in the final stages of completing a Perficient-sponsored coding bootcamp in Detroit; their final project includes designing their own apps, all of which serve the world in various ways and all certain to make an impact. Learn More About Perficient’s Bright Paths. Celeste Rowe’s Bright Paths Project: Grow Better.

Milwaukee 348
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Millennial’s Matter to Bank Marketing

Long Lasting Ideas

A generation ago, bankers could count on young people –piggy banks in hand — riding their parents’ coattails to the neighborhood branch. In the age of Apple Pay, Google Wallet, and online banking, the old assumptions are shattered. How can bank marketers find creative ways to attract those 18-to-29 year old customers?

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The 2019 GonzoBanker Awards

Gonzobanker

The company’s market capitalization, which after declining to less than $600 million in the 2009 recession, has now grown to almost $3 billion. There is an understanding that technology and fintech are going to cause radical change, but the how, how big and when are still very unclear. But that’s for next year. First, find a comfy chair.

Idaho 148