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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

With better view and click through rates and less regulatory hurdles then email, they have become a popular channel for digital marketers trying to reach their audiences. This goal will be used to trigger Marketing Automation. Sitecore’s Marketing Automation is the perfect tool for designing Push Notification Campaigns.

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David’s Bridal Teams With Popwallet For Marketing Via Mobile Wallets

PYMNTS

As a next step in the direction of a digital-first, omnichannel experience, David’s Bridal is teaming with mobile wallet marketing automation platform Popwallet.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.

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Unify your Marketing Activities For True ROI

William Mills

Marketing Today. 55% of B2B marketers say they are unclear on what content marketing success or effectiveness looks like, and that’s understandable since the sheer volume of activities alone can be overwhelming, including: Blogging; Social Media including Facebook, LinkedIn, Twitter, Google+, etc.; Sales intelligence.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. When you are searching on Google, do you ever click on the advertisements? So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR and content marketing are the answer to your fintech brand awareness and lead generation woes. When you are searching on Google, do you ever click on the advertisements? So, as a marketer what should you do? Content marketing provides companies the unique opportunity to write and distribute their own educational content.

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Restaurant Customer Engagement Platform Fishbowl Integrates With Android Pay

PYMNTS

Founded in 2000, Fishbowl began as a first-generation marketing company focused primarily on email and email-related services, said Kiran. Marketing has become much more data-centric in recent years,” Kiran said. That has become a strength for us, to leverage that intelligence to help restaurants market effectively to their guests.”.

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