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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. It will be important to the organization if it is essential to management.

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The Customer Experience: 14 Ways To Better Understand Your Bank Customer

South State Correspondent

Bankers often think from the bank’s perspective or from the regulator’s perspective. Below are 14 ways to force bankers to understand customer needs better and help banks do a better job at strategic planning prioritization. It will be important to the organization if it is essential to management.

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How Banks Are Using AI for Document Intelligence

South State Correspondent

For example, not only are payee and payor matched up correctly, but the name string is consistently in the format: Title, First Name, Middle Name/Initial, Last Name, and suffix. Google’s Document AI , for example, can pull data from Google Maps. The advantage of using AI for document management in banking is threefold.

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Member Benefits: Advocacy through digital channels

Independent Banker

Digital media gives community bankers a platform for advocacy, and ICBA’s Virtual Advocacy Primer details how you can put it to work. How can a community banker best connect with a member of Congress? Wait a week for a response and then follow up if necessary by phone, Facebook message and/or Twitter direct message.

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AutoGPT Will Change Your Bank

South State Correspondent

This article gives bankers a background on what it is, its risks, and how it will change everything from your infrastructure to your hiring practices. Tell it to text your customers as one of its goals, and it will sign up for a messaging app and send out a text. Instead of automation, banks can now have intelligent automation.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Photo by Janimal Photography. Dick, Chairman and CEO, Mainstreet Bank.

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Bright Paths Students Demonstrate New Skills with Incredible Variety of Apps

Perficient

Within mere weeks, 22 women are in the final stages of completing a Perficient-sponsored coding bootcamp in Detroit; their final project includes designing their own apps, all of which serve the world in various ways and all certain to make an impact. Learn More About Perficient’s Bright Paths. Celeste Rowe’s Bright Paths Project: Grow Better.

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