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Deep Dive: How Ad Fraud Takes A Toll On Advertisers And Publishers

PYMNTS

The global digital ad market is expected to be valued at $225 billion by 2020, so it is no wonder fraudsters are trying to steal a piece of the pie. Ad fraud’s prevalence is largely due to two factors: The lack of regulation and the sheer complexity and volume of online advertising. Ad fraud can take a variety of forms.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. We asked several banking leaders how they’ve employed fintech to ramp up their marketing campaigns, hone their analytic strategies and gain new patrons in the process. Their ability to market and add banking functionality … is a natural fit.”.

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Americans Rush To Download WeChat App In Advance Of Ban

PYMNTS

18) through Saturday (Sept, 19) WeChat was installed about 54,000 times, according to Sensor Tower, the San Francisco-based data analytics company. District Court in San Francisco, alleges Trump's directive is unconstitutional and violates free speech. “We If they take the app off the market, we will fight it.”.

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Today In Data: Picking Between David And Goliath

PYMNTS

The grocery market right now, for example, is mostly a question as to whether any Davids in the game can stand up to the resident Goliaths, Amazon and Walmart. Of course, not every underdog is a sympathetic sort – just ask Tony Sands, the plucky little upstart who made tens of millions running frauds.

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Is AI The Ultimate Fraud Fighting Machine?

PYMNTS

After its launch in 2011, HiGear, a San Francisco, Calif.–based While the fraud-fighting technology available six years ago didn’t stand a chance of protecting HiGear, the current car-sharing market , which is projected to be worth $16.5 billion by 2024, continues to experience similar fraud attacks.

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AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C

PYMNTS

The second largest transaction came in the cybersecurity and fraud space, where Palo Alto Networks bought LightCyber, which aids in attack detection, for $105 million. AppsFlyer Unifies Mobile Marketing Attribution, Sees $56M Series C. Looking at the regional breakdown, the U.S. Other regions notched only single-digit percentage rates.

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FinCEN reissues real estate Geographic Targeting Orders

Abrigo

At the end of 2021, the Biden administration announced that they would pay closer attention to corruption in the real estate market, with a special focus on all-cash commercial and residential real estate transactions. Stay up to the date on emerging fraud trends. Fraud Prevention. learn more. keep me informed. BSA Software.