Deep Dive: How Ad Fraud Takes A Toll On Advertisers And Publishers
PYMNTS
SEPTEMBER 3, 2019
The global digital ad market is expected to be valued at $225 billion by 2020, so it is no wonder fraudsters are trying to steal a piece of the pie. Ad fraud’s prevalence is largely due to two factors: The lack of regulation and the sheer complexity and volume of online advertising. Ad fraud can take a variety of forms.
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