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Video: 8 Ways to Crank up your Sitecore Authoring and Marketing Experience

Perficient

8 ways crank up your Sitecore launch for your content marketers, include: Launching with a starting set of marketing definitions. Marketing automation tips. For your convenience they are also listed here: Setting up Marketing Definitions (link is to my YouTube Playlist): [link]. Using personalization presets.

Video 508
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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

As a result, healthcare marketers didn’t always get much respect. Marketing was seen as a business expense. Campaigns might include newspaper ads and billboards with one phone number promoting all events and seminars. They offer state-of-the-art marketing automation and online performance metrics.

Marketing 332
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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Now that we recognize this pandemic is not a one-time event, we must honestly reassess our capabilities to communicate clearly and directly with patients. Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale.

US 522
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Acquia Engage 2020 – Enhancements to the Drupal Cloud

Perficient

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event. The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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A Bank Automation Summit Preview: Key 2023 Banking Automation Trends

Perficient

An example is the know your customer (KYC) process in which intelligence agents can sense an event using natural language processing (NLP), machine learning (ML), robotic process automation (RPA)/digital process automation (DPA), query data, proactively make a decision, and act without approval while continuing to learn and improve.

Trends 474
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Market your community bank with first-party data

Independent Banker

Or, they may lack a marketing automation system, which can help banks manage their emails and send automated messages based on how recipients engage with content. Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing.

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Hip On HIPAA: Pushing Back to Use Patient Data

Perficient

We even know that a phone call from a hospital VIP because their spouse received a personalized post card on weight-loss surgery can be a career altering event (true story). So what’s a modern, data-driven marketer to do? We know breaches happen. So, that aversion to risk isn’t unfounded. HIPAA is serious.

Data 493