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Legacy Healthcare CRM: Understanding Why It Needs to be Different

Perficient

As a result, healthcare marketers didn’t always get much respect. Marketing was seen as a business expense. Campaigns might include newspaper ads and billboards with one phone number promoting all events and seminars. They offer state-of-the-art marketing automation and online performance metrics.

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Recovery Has Passed Us By – We Need Hospitals to Be Resilient

Perficient

Now that we recognize this pandemic is not a one-time event, we must honestly reassess our capabilities to communicate clearly and directly with patients. Hospitals need to provide the next best action for that person, and the deployment of a marketing automation tool is the only way to deliver these 1-to-1 conversations at scale.

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Acquia Engage 2020 – Enhancements to the Drupal Cloud

Perficient

While conferences are not safe this year with COVID-19, Acquia Engage has gone virtual with an online event. The Drupal Cloud is the suite of tools that enhance site building in Drupal and Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.

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Market your community bank with first-party data

Independent Banker

We can take that data and we can reach that person online,” Catalano says. “If Take online banking, for example. A big reason is because those valuable insights are often siloed away in a core system that marketers can’t access. In addition, many marketers don’t have tools for capturing customer information themselves.

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Charity Crowdfunding Startup Classy Raises $30M

PYMNTS

San Diego-based charity crowdfunding startup Classy secured $30 million to provide its software-as-a-service offering to nonprofits that need help raising online donations and keeping donors engaged over time. The platform works with more than 2,500 organizations and is integrated with enterprise app Salesforce.

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Jumpstart Your Platform Selection and Avoid Lengthy RFP

Perficient

We have developed an online system to quickly generate a variety of reports so you can understand how each vendor performs and you can narrow down to one or two vendors that best meet your needs. Event Management. Our experts evaluate each of the major, enterprise vendors and give an honest evaluation of each requirement.

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Can fintechs enhance your bank’s marketing campaign?

Independent Banker

Kathy Strasser of IncredibleBank is evaluating marketing campaign management platforms. Customized, well-thought-out interactions—especially in the online banking space—are integral to wooing new customers and retaining existing ones. Photo by Janimal Photography. They expect choice, convenience and an experience personalized for them.

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