article thumbnail

Market your community bank with first-party data

Independent Banker

In addition to direct outreach efforts, first-party data can be used for advertising campaigns across a variety of media, including streaming services and social media. “We Change management is a huge deal with these solutions,” says Crystal Steinbach, digital and marketing automation manager at Mills Marketing.

article thumbnail

Maximizing Your Website to Generate Quality Leads

William Mills

This has resulted in increased pressure to show return on investment (ROI) for marketing efforts, resulting in a push to gather highly qualified leads through inbound marketing, advertising, direct marketing and special events/industry conferences.

eBook 41
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

FinovateSpring 2017 Live Blog – Day 2

William Mills

Seems like a pretty straightforward application of marketing automation and predictive marketing. Insights on social media, financial services and more are shared on their blog , or follow them on Twitter at @beyondthearc or on Google+ ^SR . Mills-Grimes is the Digital Marketing Manager at William Mills Agency.

article thumbnail

GonzoBanker Awards 2017

Gonzobanker

New Hot Category Award : Marketing Automation. Horizontal applications Marketo, HubSpot and Salesforce Marketing Cloud are duking it out for who will drive your next email, drip and web page campaign. The Not Using the Marketing Automation Well Award – Goes to marketing automation providers themselves.