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Improve Engagement with Web Push Notifications and Sitecore Marketing Automation

Perficient

It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. This goal will be used to trigger Marketing Automation. Unleashing Marketing Automation.

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Hip On HIPAA: The Secret Sauce to Successful Marketing Campaigns

Perficient

These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.

Marketing 508
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Data Is Key Across the Sales Enablement Platform

Perficient

Timely, relevant, accurate, and governed data will strengthen the sales enablement organization and force other groups, such as marketing, to improve their data, processes, and support for the sales team. It may drive marketing automation and other transformative solutions and bring marketing and sales to work together more.

Data 322
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Restaurant Customer Engagement Platform Fishbowl Integrates With Android Pay

PYMNTS

Kiran led the Fishbowl initiative to integrate with Android Pay, a move he said addresses a key issue many brick-and-mortar restaurants face in the digital space — getting enough unique mobile app downloads to justify the expense. Their mobile apps will have less than half-a-million downloads.”.

Mobile 100
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Personalized Digital Engagement Is Essential Yet Undervalued in Financial Services

Download this perspective to learn about the: - Necessity of marketing automation - Importance of reviewing and utilizing customer data - Benefits of optimizing collected analytics - Growing need for digital engagement

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Chatbot Tracker: Are Payments The Missing Link To Chatbot Success?

PYMNTS

Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.

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PR and Content Marketing go together like Bonnie and Clyde

William Mills

PR then expands the awareness of your white papers and downloadable content to drive sales. If you are engaged in a content marketing program, you are writing and distributing blogs, white papers, emails, social media, etc. White papers are your most valuable asset.