Perficient
AUGUST 28, 2020
It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. This goal will be used to trigger Marketing Automation. Unleashing Marketing Automation.
Perficient
MARCH 1, 2021
These days, I spend quite a bit of time strategizing with marketing leaders to leverage these platforms for marketing automation. In a consumer-driven, data-rich healthcare market, it’s kind of mind-blowing that we think the best time to initiate a conversation with someone about their heart-health is February.
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PYMNTS
APRIL 18, 2017
Commerce marketing automation software Bronto’s Senior Product Manager, Matt Davis, commented to Retail Dive about the impact chatbots are having on the customer service industry alone: “This really represents a shift now to where chat is starting to become the center of this kind of brand or product retailer interaction, directly with the customer.
PYMNTS
MAY 17, 2017
Consumers have more options than ever when it comes to shopping for the right product or solution online. To add to that marketing enigma — if a merchant does make it down the conversion path, if the payment process is complicated, consumers may still abandon the transaction altogether. Turning Traffic into Transactions.
William Mills
MAY 11, 2017
As a marketing executive, your goal is to build awareness and deliver high quality leads to your sales team. With many disparate systems, how can you measure the true ROI of all of your online marketing activities? Buyer’s Online Journey. Step 1: Attract. These are your lead generation pages. Step 3: Close.
William Mills
JUNE 23, 2016
Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.
William Mills
JUNE 23, 2016
Recent studies by Goo Technologies suggest that 82% of Americans ignore online ads. Buyers feel overwhelmed by current online ad volumes. So, as a marketer what should you do? PR then expands the awareness of your white papers and downloadable content to drive sales. White papers are your most valuable asset.
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