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Paid social media’s place in your marketing strategy

Independent Banker

As social media platforms tinker with their algorithms, marketing experts say one trend is clear: Paid social campaigns are becoming increasingly necessary to cut through the noise and reach customers. They share tips for how community banks can get started. In its simplest form, it expands the reach of a community bank’s content.

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Who Owns Digital? Ugh, That’s the Problem for Bankers

Gonzobanker

financial institution executives surveyed for What’s Going On In Banking 2022 , 19% of community banks and 10% of credit unions had not launched a digital transformation strategy prior to this year, and another 15% had no plans to do so. What Does a Digital Product Manager Do? The post Who Owns Digital?

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Building a Discipline to Drive Digital Banking Strategy

Gonzobanker

With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources. Instead, these players are focusing on specific niches, brand strategies and community connections to differentiate themselves. Appoint Digital Ambassadors.

Strategy 158
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15 Twitter accounts every bank executive should follow

Abrigo

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 3) @JohnRBarlow – John Barlow is president of Barlow Research, which provides market research for commercial banks.

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Impact Roadshow | Warren, MI

Filene

Local Host: Community Choice Credit Union. Filene’s Social Media Advisory program provides: strategy, training, analysis, tactical calendar development, metrics development and tracking. 9:00 a.m. - Filene Host: Tansley Stearns. Click the arrow below to REGISTER for this event: WHAT IS AN IMPACT ROADSHOW?

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Impact Roadshow | Nashville, TN

Filene

Local Host: US Community Credit Union. Filene’s Social Media Advisory program provides: strategy, training, analysis, tactical calendar development, metrics development and tracking. 1:00 p.m. - Filene Host: Lauren Culp. Click the arrow below to REGISTER for this event: WHAT IS AN IMPACT ROADSHOW?

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Impact Roadshow | Marshall, MI

Filene

Local Host: Marshall Community Credit Union. Filene’s Social Media Advisory program provides: strategy, training, analysis, tactical calendar development, metrics development and tracking. 10:00 a.m. - Filene Host: Jimese Harkley. Click the arrow below to REGISTER for this event: WHAT IS AN IMPACT ROADSHOW?