Perficient
AUGUST 28, 2020
It adds end to end support for running push notification campaigns, from capturing and storing subscription details in an xDB custom contact facet to sending notifications through Sitecore’s Marketing Automation toolset. This goal will be used to trigger Marketing Automation. Unleashing Marketing Automation.
Perficient
JULY 21, 2023
Salesforce Data Cloud is a real-time, unified data platform that helps businesses connect, harmonize, and engage with their customers. Data Cloud is powered by artificial intelligence (AI) and machine learning (ML), which help companies to automate tasks, improve decision-making, and drive revenue growth.
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Independent Banker
FEBRUARY 28, 2023
Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.
Perficient
MARCH 1, 2021
My hope is that we can eventually agree on three points around marketing and HIPAA-compliance: Your marketing calendar is not the best data source to tell us the right time to communicate to individual consumers about their health. We know not to email patient data with Gmail or download it onto our own laptop.
Perficient
OCTOBER 20, 2020
With Acquia Engage 2020 underway, the morning started with some exciting news about Acquia Drupal Cloud , but there are some big new things coming to the Acquia Marketing Cloud as well. The Acquia Marketing Cloud is the suite of tools that enable extended marketing functionality like personalization and marketing automation.
Digital Growth Institute
AUGUST 2, 2023
Data , a term that holds various interpretations across different individuals within a financial organization. The value of "thick data": Qualitative insights that help understand the motivations and emotions of people. The value of "thick data": Qualitative insights that help understand the motivations and emotions of people.
Perficient
DECEMBER 8, 2020
Ongoing uploads of encounter data allowed for a much more precise way of tracking results. To be clear, today’s Enterprise CRM platforms have extremely robust marketing capabilities with highly evolved targeting and tracking tools. They offer state-of-the-art marketing automation and online performance metrics.
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