Independent Banker

FEBRUARY 28, 2023

Illustration by The Laundry Room/Stocksy Customer data fuels efficient and effective marketing these days. Community banks own an enviable amount of data, but not all are leveraging it to its fullest extent. By Mindy Charski People share important data about themselves with their community bank in myriad ways.

Community Bank 129

Community Bank Community Marketing Data 129

PYMNTS

MAY 26, 2017

— as if they were on a social network. The data collected through these online communities gives brands the insights they need to make real-time decisions that serve the commerce king: the customer. PYMNTS: Can you show me some data or proof points on how the company has helped retailers?

Branding 103

Branding Community Survey Data 103

Gonzobanker

OCTOBER 13, 2020

These metrics monitor activity across a bank’s website; marketing automation, digital account and loan origination platforms; and digital banking platforms. To ensure an effective digital customer feedback process, banks should: Utilize a surveying system that can easily be linked from a mobile app, online, and on your website.

Strategy 158

Strategy Digital Banking Digital Strategies Mobile 158

William Mills

APRIL 27, 2017

They use “continuous data validation” to verify each data element as it is input, for example it verifies the telephone number as soon as it is entered. Omnichannel campaigns online. Showing how a banker could build an online offer in real time. @BeSmartee www.besmartee.com ^William. infocorpgroup. www.infocorpgroup.com.

San Francisco 69

San Francisco social media San Jose Customer Experience 69

Fintech Labs Insights

APRIL 30, 2015

Onovative’s powerfully simple marketing automation software helps financial institutions meet the challenge of cross-selling current customers. Slice’s technology provides item-level purchase data across the largest base of online consumers (two million and counting). Why it’s great. Founded: 2011.

San Jose 12

San Jose Las Vegas California Tucson 12