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Branch Versus Digital Banking isn’t the Issue, Customer Experience is

The Financial Brand

The branch-digital debate obscures the point that great customer experience, which increasingly may include advice, is what consumers want. The post Branch Versus Digital Banking isn’t the Issue, Customer Experience is appeared first on The Financial Brand.

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Why Contact Centers Are a Key Part of a Human+Digital Banking Strategy

The Financial Brand

Chatbots may one day dominate CX, but for now these centers are essential for both sales and service as branch interactions trend lower. The post Why Contact Centers Are a Key Part of a Human+Digital Banking Strategy appeared first on The Financial Brand.

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Inside the Strategy Behind BofA’s Digital Life Planning App

The Financial Brand

Looking to cement its dominance in retail banking, Bank of America created Life Plan 1.0, a digital app tightly tied to in-person experience. The post Inside the Strategy Behind BofA’s Digital Life Planning App appeared first on The Financial Brand.

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Interactive Teller Machines Crucial in the Digital Banking Age

The Financial Brand

Banks and credit unions are taking a closer look at ITMs not only for drive-through use, but as a low-cost way to expand their footprint. The post Interactive Teller Machines Crucial in the Digital Banking Age appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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Three Essentials to Creating a High-Performing Branch Network

The Financial Brand

Branch network optimization is complex, but done correctly by harnessing data and customer experience research, it is highly rewarding. The post Three Essentials to Creating a High-Performing Branch Network appeared first on The Financial Brand - Banking Trends, Analysis & Insights.

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The ‘Primary Financial Institution’ Concept Is Dead… Now What?

The Financial Brand

The highly digital yet personal strategy of one community institution points a way forward. appeared first on The Financial Brand - Banking Trends, Analysis & Insights. Fragmented relationships are the new reality. The post The ‘Primary Financial Institution’ Concept Is Dead… Now What?

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Chatbots and Cafés: How Capital One Balances Digital, Physical Banking

The Financial Brand

The big retail bank's experience proves a digital + physical strategy not only works, but could be the key to capturing Gen Z. The post Chatbots and Cafés: How Capital One Balances Digital, Physical Banking appeared first on The Financial Brand.

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