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Why Studying the Past of Digital Marketing is Important – Here’s Why #260

Perficient

Digital marketing has been part of marketing programs for decades. award-winning Here’s Why digital marketing video series, Eric Enge gives some retrospective on the history of digital marketing and SEO and shares lessons that can be applied to today’s digital marketing strategy. ? Transcripts.

Marketing 309
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The Importance of PIM for your B2B Marketplace Strategy

Perficient

B2B online ecommerce sales have already surpassed B2C online ecommerce sales , and although B2B is still a less adopted and established market compared to B2C business models, it doesn’t change buyer expectations. However, B2B online sales are going to continue to increase in years to come.

Strategy 508
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How the Pandemic Has Changed Holiday Season Shopping

Perficient

Here’s a look at the makeup of the respondents in our survey: In addition, Eric Enge, Principal of the Digital Marketing Solutions business unit at Perficient, and Jim Hertzfeld, Chief Digital Strategist for Perficient, discussed this survey and the meaning of these results in a webinar on September 16, 2020.

Video 508
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The Matchmaker Is In: Bootler, the Kayak Of Online Food Delivery

PYMNTS

Of course, no one could agree on what to order — and, what’s more, comparing multiple restaurants and delivery services on the internet was proving to be a headache. Bootler pursues an online-offline marketing strategy, said DiBenedetto. Listen to the full conversation in this week’s podcast. Building A Brand.

Online 110
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Building your growth plan: Key metrics to consider - Part 2

Abrigo

The next question, of course, is “How can Bank ABC attract more qualified applications each month?” In order to reap the full benefit of an online application, it is best to implement a solution that interfaces with the bank’s credit analysis system and streamlines the entire loan application process without duplicative data entry.

Resources 238
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Back-to-School Retail Meets Digital 3.0 FIT Framework

PYMNTS

Its estimates are based on a hybrid schoolyear, one in which parents have to split their bets between possibly going back to physical classrooms and possibly taking courses online. FIT framework, which is a recommended structure for determining factors that will encourage the digital shift and go-to-market strategies.

Retail 186
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Despite Papyrus’ Closing, Stationery Retail Is Not All Doom-And-Gloom

PYMNTS

That’s understandable, given how viciously email, texting and other forms of digital and mobile communication have displaced actual writing — which, of course, would seem to reduce the need for actual stationery products. The move has much more to do with the decline of handwriting, of course. Millennials to the Rescue.

Retail 183