PYMNTS

APRIL 27, 2018

This difference is driving a shift in Starbucks’ marketing strategy. Of course, the company is no stranger to China: It’s been in the Chinese market for 20 years. According to Johnson, the middle-class population in China stands around 600 million people, which could provide an expanded market for the company.

Marketing 125

Marketing America Strategy Mobile 125

PYMNTS

APRIL 3, 2018

Banking is, of course, about more than account balances. Fiserv has been designing its voice-oriented Alexa offerings in tandem with financial institutions – not based on size, but with a focus on serving the needs of FIs of all stripes that want to bring innovation to end users.

Mobile 124

Mobile Fraud New Mexico Examples 124

PYMNTS

SEPTEMBER 12, 2019

It’s less thrilling in business, though, where commerce gets mired in each side of a transaction’s desire to promote their own desires – typically, of course, in pursuit of healthier bottom lines, but ultimately dragging everybody down.

Payments 114

Payments Data Operations Marketing Strategies 114

NCR

MARCH 1, 2016

On the one hand, social media within retail banking is still in its infancy, yet it’s raging with innovation and experimentation (at least when budgets allow). Here’s what we do know: Social media and other inbound marketing strategies are now reported to generate 54% more leads than traditional paid marketing strategies.

Conference 40

Conference social media Marketing Strategies Strategy 40

PYMNTS

MARCH 5, 2016

So if small businesses don’t want them — and consumers are increasingly consolidating around their few favorite choices — is the time for app innovation over? The financial institutions in this study are seeing tangible revenue from mobile banking,” said Matt Wilcox, senior vice president of marketing strategy and innovation at Fiserv.

Mobile 100

Mobile Apple Study Google 100

Social Assurance

NOVEMBER 6, 2020

With a greater emphasis on leadership and strategic tracks in marketing content, and the flexible format of a virtual conference (content is available to attendees through December 31), marketers were given the best of both worlds. One of the pressing topics discussed, of course, centered on COVID-19.

Marketing 12

Marketing Conference Minneapolis Analytics 12

PYMNTS

MAY 30, 2016

Just a few months ago, at PYMNTS’ Innovation Project 2016 , PayPal CEO Dan Schulman told Karen Webster that “financial inclusion is really about financial health.”. Going local means thinking and optimizing for: languages needed, supported currencies, regional logistics, regulation and then, of course, payments and payments processing.

Trends 100

Trends Retail Fraud Mobile 100

William Mills

MAY 10, 2016

We expect to see innovations in mobile, security, analytics, customer experience, and more. ^SR. And of course, bankers representing some of the largest global institutions, as well as plenty of small players, too. ^SR. Some of the top companies in fintech are gathered for the Spring Finovate conference in San Jose. finovate Tweets.

San Jose 40

San Jose Customer Experience Mobile social media 40

Tech and Finance

JUNE 22, 2016

Of course, all of this is made more complex by the fact that insurance is regulated on a state by state basis. Want to make a change to your marketing strategy? You’ll need to run those marketing plans by the life insurance carrier or re-insurer who actually owns the risk.

Policies 32

Policies Regulation Industry Data 32

CB Insights

JUNE 7, 2018

Using this dataset to train its AI engine, Watson, IBM has been able to program an ever more refined set of “algorithms” to sort and retrieve psychographic information from emails, blog posts, text messages, search histories, online purchases, online reviews and comments, and, of course, social likes and shares.

Marketing 78

Marketing Data Analytics Examples 78

CB Insights

FEBRUARY 27, 2018

Fashion has always been a hotbed for innovation — from the invention of the sewing machine to the rise of e-commerce. Amazon is innovating in this area as well. Of course, the outcomes of human-free AI design aren’t always runway-ready. Like tech, fashion is forward-looking and cyclical. It’s also a huge industry.

Industry 78

Industry Branding social media Retail 78

CB Insights

DECEMBER 14, 2017

Of course, in this space, no e-commerce company stands taller than Amazon, and every e-commerce company must factor Amazon into their growth strategy. The Honest Company’s content marketing strategy that drives 151,000 visits from pre-qualified customers. That’s what we’re after.” Source: Laverty ).

Video 78

Video Branding Company Strategy 78

CB Insights

AUGUST 24, 2017

“We are simplifying our entire go-to-market strategy and reducing our cost structure while we increase our ability to more effectively serve our customers. The second front of our transition is how we are building platforms to exploit the cloud and dramatically expand the size of our market opportunities.

Industry 35

Industry Technology California US 35