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2016 IB Social Media Leaders

Independent Banker

Congratulations to the Top 2016 IB Social Media Leaders. Independent Banker ® magazine recognizes three community banks who have conducted creative, engaging and impactful social media campaigns. Campaign: Community Promise Month. listed in alphabetical order). Bank of Ann Arbor. Campaign: Sonic Lunch.

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TRENDING: How Credit Unions Give Digital The Personal Touch

PYMNTS

In the September Credit Union Tracker , PYMNTS explores the latest in the world of CUs, including friction between CUs and the ABA, the increasing importance of social media for member engagement, and how CUs are regaining their personal touch in an increasingly digital world. Deep Dive: How CUs Leverage Social Media.

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4 Ways to Reach Aging Consumers About COVID-19 and Vaccines

Perficient

While the Centers for Disease Control and Prevention(CDC ) recommends healthcare consumers over 65 get vaccinated, few communications have targeted these groups or provided understanding and navigation to how to access the vaccine in their community. Create a rollout plan that considers your older patients. How are you reaching them?

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Lexus Gains A Partner In Online Reputation Management

PYMNTS

With thousands of customer interactions happening each day, we need a solution for our dealerships that is of the highest quality, personal and cost-effective,” said David Telfer , national manager of digital marketing at Lexus, in the announcement.

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Raising up nonprofits

Independent Banker

Members of Ledyard National Bank lend a hand to Willing Hands, a nonprofit dedicated to feeding those in need. For its 30th anniversary, Ledyard National Bank decided to ask 10 local nonprofits to enter a video about their work into a contest for the opportunity to win $10,000 and expand their visibility. By Tiffany Lukk.

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Pixlee Lets Retailers Market Using Real Customers’ Photos

PYMNTS

Pixlee , a San Francisco-based startup, allows retailers or brands to market directly to customers by using their own photos through curating them from social media or having the customer directly submit them for use, which the company says leads to a more authentic and engaging shopping experience for consumers.

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Amex’s Small Business Saturday Bests $100B

PYMNTS

“Millions of shoppers came together to show their support for small, independently owned businesses this Small Business Saturday ,” said Elizabeth Rutledge, chief marketing officer at American Express. The movement was also visible on social media posts with the hashtags #ShopSmall and #SmallBizSat. An estimated 2.2