Long Lasting Ideas

MARCH 9, 2016

Writing online on the American Bankers Association Bank Marketing page on LinkedIn, Kailyn Gallagher makes some critical points to ponder for community banks. Sometimes, businesses make a critical mistake when it comes to their entity’s social media presence, treating it as they would their personal Facebook or Twitter page.

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social media Community Bank Marketing Strategies Community 40

Abrigo

MARCH 6, 2017

The ABA has a new report out on how banks are using social media, and much of the report focuses on using Twitter, Facebook, LinkedIn and the like to boost customer service, make connections in the community and recruit staff. 14) @News_CUInsight – CUInsight is an independent source of news on the credit union community.

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social media Lending Community Community Bank 150

South State Correspondent

APRIL 19, 2023

Apply further rising rates, social media amplification of rates or risk, general sensitivity to safety, greater competition, or a credit shock to the deposit holding institution. As you set marketing plans and budgets, consider that just this simple act of outreach and branding increases the average life by about 2-4 months.

How To 195

How To Examples Resources Community Bank 195

South State Correspondent

SEPTEMBER 20, 2022

Most banks will target around 6% of revenues next year for their marketing budget, and banks with strong brands and marketing programs target above 7%. All involved in any marketing effort should understand if it is about branding, sales funnel acquisition, funnel movement, conversion, or retention.

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Conference Marketing social media Data 195

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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social media Branding Trends Tools 15

Social Assurance

JANUARY 11, 2021

In a recent article from Social Media Today , they shared their social media marketing predictions for 2021. Here we have broken down some of those social media trends that you should be paying attention to as a financial marketer. This is a formidable challenge for community banks.

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social media Branding Trends Tools 15

Social Assurance

AUGUST 14, 2020

In fact, every day of the year, there is a celebration of something that your financial brand can post about! From Guacamole (September 16 th ) to International Bankers Day (December 4 th ) there are 365 opportunities to celebrate and incorporate a national day into your social media calendar. Sombreros welcomed. We can help!

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social media Branding How To National 15

Independent Banker

DECEMBER 31, 2021

Focus on your brand. How does the community bank present itself to candidates? It’s essential to think about your brand in every channel: your website, the local paper, social media and live events. Wherever you have a presence, that’s a place for customers and potential candidates to get to know your bank.

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social media Resources Community Community Bank 119

Independent Banker

JULY 30, 2015

Chris Lorence is responsible for continuously fortifying ICBA’s brand and refining the association’s voice to stay consistently relevant with members and policymakers. Our members are thought leaders and visionaries who are the backbone of every community,” he says. “Our ICBA Social Media Monitor. Go Local Initiative.

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Resources social media Marketing Tools 70

ABA Community Banking

NOVEMBER 6, 2015

Massachusetts’ Avidia Bank “gets social” in multiple ways to sell itself to public Blogs Social Media HowTo Community Banking.

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social media Branding Massachusetts Community Bank 40

Long Lasting Ideas

FEBRUARY 22, 2016

I have a friend, a retired executive for a well-known global brand. And what in the name of holy matrimony does a rejection letter have to do with bank marketing? It’s about old-school “social media’. I’m sure you’ll agree that these types of messages wouldn’t benefit your bank or its brand. Eye contact.

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Social Assurance

OCTOBER 1, 2021

What makes a financial brand stand out? Whatever it is, community heroes are constantly leaving their mark. From supporting small businesses to uplifting employees, here’s how Community Heroes Empower, Ignite, and Enable their communities: Empower. Community heroes empower local businesses. “

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Community Community Bank social media Branding 15

Independent Banker

FEBRUARY 28, 2022

Tioga State Bank aims for a pragmatic approach to its swag. Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new, mindful approach to company gifting that imparts value and purpose while bolstering bottom lines.

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Branding Community Community Bank Iowa 167

South State Correspondent

NOVEMBER 27, 2022

Now, Bank B uses its bishops, knights, and rooks for enhanced deposit management. While there are many variations, one counter is to find a product or service to issue a press release around while instituting a social media and digital marketing campaign. The goal is to find a product or solution bundle that delivers service.

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Management social media Marketing Strategy 195

Social Assurance

JULY 2, 2020

Communities will come together to celebrate and strengthen the bonds that hold them together (with social distance of course). Financial brands maintain and build upon this sense of unity throughout the year – providing the sparks that shine a light on their communities. Give Back at a Distance. Look Internally.

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Community Branding social media Examples 15

Independent Banker

DECEMBER 31, 2022

We recently spoke with community bank CEOs from across the country to gain insights on how they’re proactively positioning to manage risks and take advantage of growth opportunities in the coming year. Following some respite in 2022, community bankers are bracing for a tougher economic landscape ahead in 2023. Koger Propst.

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Community Bank Community Tampa North Carolina 91

Independent Banker

SEPTEMBER 30, 2021

In this feature, we’ll look at a number of ways you can continue to build trust—an especially crucial task as the pandemic continues, telecommuting persists and consumer banking practices evolve. But for most community banks, building a trustworthy brand isn’t a conscious effort. billion-asset community bank.

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Community Community Bank social media Security 139

The Financial Brand

APRIL 16, 2019

Trained employees' social media outreach to consumer and business followers helps community bank strut its stuff. The post Bank’s LinkedIn Project Builds Sales Leads and Influencer Status appeared first on The Financial Brand.

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social media Training Community Bank Community 23

Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Altruistic giving works because it creates a superordinate goal for the community. Connect with Community.

Community Bank 12

Community Bank Community social media Taxes 12

Social Assurance

OCTOBER 24, 2017

The community bank series continues! Building upon what was already outlined with sponsorships and events, the next step towards further solidifying your position in the community comes in the form of donations. Altruistic giving works because it creates a superordinate goal for the community. Connect with Community.

Community Bank 12

Community Bank Community social media Taxes 12

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. A previous post in this series mentioned the benefits of sponsorships and how it helps raise awareness of your brand. Other insights are available covering topics such as donations, community drives, marketing and more. Invent a hashtag for the event.

Community Bank 12

Community Bank Community social media Study 12

Social Assurance

OCTOBER 10, 2017

Establishing yourself as the community bank is a process. A previous post in this series mentioned the benefits of sponsorships and how it helps raise awareness of your brand. Other insights are available covering topics such as donations, community drives, marketing and more. Invent a hashtag for the event.

Community Bank 12

Community Bank Community social media Study 12

Gonzobanker

OCTOBER 13, 2020

This fast pace has banks and credit unions contemplating how they can compete in this mobile “arms race” and what unique value smaller institutions can bring to the table. . With megabanks spending billions on digital investments each year, regional and community bank executives understand they cannot compete on resources.

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Strategy Digital Banking Digital Strategies Mobile 158

South State Correspondent

MAY 1, 2024

For inspiration in banking innovation, we often look to other industries. Honkook Kim and his Gentle Monster Brand is a perfect example. With financial hardship, competition from dominant players, and a startup budget, Gentle Monster faced many of the same challenges as a community bank.

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Innovation social media Branding Marketing 195

Independent Banker

MARCH 15, 2015

Jaded by a lifelong exposure to slick media campaigns by high-powered corporate interests, millennials trust individuals more than organizations. But do community banks know the unwritten rules of successfully engaging with millennials? that analyzes financial demographic trends.

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Millennials Community Bank Community social media 70

Independent Banker

FEBRUARY 24, 2015

Jaded by a lifelong exposure to slick media campaigns by high-powered corporate interests, millennials trust individuals more than organizations. But do community banks know the unwritten rules of successfully engaging with millennials? that analyzes financial demographic trends.

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Millennials Community Bank Community social media 70

Gonzobanker

DECEMBER 22, 2020

Banks and credit unions had to fundamentally change their delivery, support and relationship management models at scopes and speeds that were unheard of. And how did community banks and credit unions respond to the COVID craziness? Bad things about the banking industry. The Tiny Bank that Did It Award UBank of Texas.

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Idaho Community Industry Strategy 181

Social Assurance

MARCH 8, 2021

Although financial brands continue to struggle in determining whether Snapchat is a viable channel to grow their business, understanding emerging generational preferences can’t be ignored. Determining how your brand can capture their attention and engage them is a crucial strategy for future growth and brand loyalty.

Branding 15

Branding Strategy Community Study 15

Long Lasting Ideas

FEBRUARY 16, 2016

The Independent Community Bankers Association and BankMarketingCenter.com offer some great ideas that BankMarketingCenter.com can help you plan and implement great digital marketing. Advertise and promote a webinar using social media aimed specifically at entrepreneurs on how to create a small business and how your bank can help.

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social media Community Tools Strategy 40

Social Assurance

JUNE 21, 2019

Instagram presents a different challenge for brands — particularly those in the financial industry. These quick videos clips are among some of the most engaged content on the site and provide a new way for your brand to interact with customers and leads. Run a summer contest that connects back to your brand. We’ve all seen it.

Branding 12

Branding Community Community Bank Examples 12

South State Correspondent

MARCH 15, 2023

The ratio would provide a bank’s current core capital position to risk-adjusted assets. Some form of this ratio will likely be applied to the national and regional banks, which means larger community banks will also be judged by this ratio. 9) Brand Matters: SVB had one of the best brands in banking.

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social media FDIC Branding Management 195

Long Lasting Ideas

JANUARY 19, 2015

Do you have testimonials on your web site and reviews on directories and social media sites for your customers and prospective customers to see? For financial institutions, reviews will show up on social media, such as Facebook, on Google business listings, and in various business directories such as the Yellow Pages.

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Marketing social media Online Marketing Strategies 40

Social Assurance

JANUARY 29, 2018

You may have read recently that Facebook is implementing a new system of pushing posts that will generate conversations and meaningful interactions between people to the top of feeds while distributing less content created by businesses and brands. Why is this good for Community Banks? You aren’t artificial. Talk about those.

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social media Community Community Bank Tools 12

Social Assurance

JANUARY 27, 2020

It’s possible to find niches in your community that you can solve. Embrace Digital Marketing and Social Media Advertising. Startups know that in order to compete with established brands, they often can’t allocate much of their budget toward traditional media. It gets results. Knowledge really is power.

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Fintech Marketing social media Community 15

Social Assurance

APRIL 24, 2020

From news on increasing unemployment claims to extended social distancing precautions, communities are continuing to be challenged in new and dramatic ways during COVID-19. As a community bank, more people are looking to you not only for help financially — but also for the main thing that all leaders need to provide — hope.

How To 17

How To Marketing Community social media 17

Gonzobanker

FEBRUARY 6, 2017

Bots are hot, and the application of chatbots to banking (i.e., botification) produces numerous articles in the press and on social media every week. Here’s why I’m still concerned: 1) Banks may try to force too many types of interactions through bots. What’s Going On in Banking 2017.

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social media Technology Survey Data 60

Gonzobanker

FEBRUARY 6, 2017

Bots are hot, and the application of chatbots to banking (i.e., botification) produces numerous articles in the press and on social media every week. Here’s why I’m still concerned: 1) Banks may try to force too many types of interactions through bots. What’s Going On in Banking 2017.

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social media Technology Survey Data 60