Deep Dive: Safeguarding B2B eCommerce And The Corporate Customer Experience
PYMNTS
FEBRUARY 21, 2020
Forty-four percent of 200 millennials surveyed last year stated they were wholly responsible for making purchasing decisions at the B2B companies at which they worked, and an additional 33 percent played some role in this process. The trend is unlikely to abate as younger generations gain greater influence in corporate buying.
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