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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Banking leaders looking for the next wave of growth need to think differently about marketing to half the population. Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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SME Optimism Waning In Election Season, Says Capital One

PYMNTS

The latest findings from Capital One’s Spark Business Barometer found a significant decline in small business optimism this year compared to their sentiments this time last year, reports said on Monday (May 2). Capital One did uncover good news, however. That figure dropped to 41 percent this year, researchers said.

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The open banking opportunity

Accenture

The drive towards open banking gives them a direct line into a potentially lucrative market. And, crucially, it’s a market where they’re well placed to deliver the flexible, personalized experiences consumers demand. Trust in online platforms and social-media companies as providers of payments services is low. So why not?

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.

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Twitch Buys Bebo In eSports Push

PYMNTS

Bebo began in 2005 as a social networking platform by Michael and Xochi Birch. It was said to have become “the market leader” in some countries such as Ireland and the U.K. The growth path of the company in addition to the larger opportunity in social media helped it get acquired by AOL for approximately $850 million in 2008.

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Estee Lauder Agrees To Buy Asian Beauty Brand

PYMNTS

The cosmetics company was reportedly among the final bidders for Drunk Elephant, a millennial and Gen Z skincare brand, but lost out to Shiseido Co. In separate cosmetics news, Kylie Jenner’s Kylie Cosmetics is on pace for roughly $200 million in sales this year as part of a wave of lines capitalizing celebrity founders and social media.

Branding 101