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New Study: Static Web Content Bad For Account Holder Engagement

PYMNTS

Researchers found that FIs offering “innovative options such as interactive and contextually relevant video content stand to improve engagement and customer experience, especially among younger generations like bridge millennials and millennials.”. Irrelevant, Ill-Suited Info.

Study 196
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SME Optimism Waning In Election Season, Says Capital One

PYMNTS

The latest findings from Capital One’s Spark Business Barometer found a significant decline in small business optimism this year compared to their sentiments this time last year, reports said on Monday (May 2). Capital One did uncover good news, however. The economy may be in recovery, but small businesses in the U.S.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

It’s also a play to capture TikTok’s Gen Z and millennial audience. So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In Comscore data says the share of U.S.-based

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The open banking opportunity

Accenture

Based on this survey of over 2,000 consumers, it’s clear that online retailers, tech firms and social-media players face an uphill battle to convince consumers to allow them access to their financial data. Trust in online platforms and social-media companies as providers of payments services is low. So why not?

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Banks Must Up Their Social Media Game to Connect with Digital Natives

Gonzobanker

Traditional financial institutions that want to compete with fintech disruptors like Chime and X (formerly known as Twitter) need to up their social media game. hours per day on social media. Sofi has built strong engagement through its Richer Lives social media strategy and influencer Vivian, “your rich BFF.”

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Banking for the Digital Generation: Attracting & Retaining Millennials

NCR

Coming of age during the last recession and being subjected to the barrage of headlines about financial executives misbehaving, many Millennials are distrustful of established financial brands and institutions. are in the bottom 10 of the least loved brands by Millennials. are in the bottom 10 of the least loved brands by Millennials.

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Twitch Buys Bebo In eSports Push

PYMNTS

The growth path of the company in addition to the larger opportunity in social media helped it get acquired by AOL for approximately $850 million in 2008. The company was sold to Criterion Capital less than two years after, and the Birches purchased it for $1 million in 2013.