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Your Guide to Healthcare Personas

Perficient

What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them. How will you know?

UX 332
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How Incorporating Motion Design on Websites Improves Overall Business

Perficient

Motion design can tell a business’ story at a deeper level, evolve the brand, enhance the user journey, and leave a lasting impact on the consumer. To make a lasting effect on your consumers and elevate your brand with motion design, here is what to focus on: Seeing Your Site from a User’s Point of View. Data Visualization.

Video 509
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Why Augmented Reality is Crucial to Improving the Ecommerce Customer Experience

Perficient

With the expanded success of ecommerce in the last twelve months, brands have more opportunities than ever to engage in digital channels with their consumers and stand out from the competition. It seems that businesses and customers truly are at a new inflection point with this technology and opportunities are available for brands.

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15 Ways We Are Using ChatGPT in Banking

South State Correspondent

In three months, it has become the primary tool of many bankers, helping make banks more efficient across the organization. Our innovation working group, called Spark, has been playing with the tool for the past several months, and this article details how we use it to jump our productivity by 20%.

Tools 370
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This Week In Payments: Digital Banking, Financial Literacy And Expanded eCommerce Competition

PYMNTS

Ranchere doesn’t think investors will decide the sector is valueless, as challenger banks have shown the ability to bring in younger consumers with greatly improved UX and upgraded digital offerings. Financial Wellness’ Tools Bulk Up . I think there’s a lot more to look at — and it is where brands need to start looking.”.

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Yahoo Gives Up On Money Pool App Tanda

PYMNTS

“While we garnered valuable insights around how consumers can benefit from financial planning tools and the opportunity for Yahoo Finance to offer a diversified suite of financial products, we’ve made the decision to begin sunsetting Tanda this week,” wrote Lambert.

UX 100
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Empowering Your Financial Advisors With Salesforce

Perficient

Salesforce’s Financial Services Cloud, which is built on the Salesforce CRM platform, is intuitive and customizable, making it the go-to tool for anyone in retail banking, commercial banking, corporate and investment banking, mortgage and lending, insurance, and wealth and asset management.

Taxes 294