Perficient
JULY 20, 2020
What are marketing personas versus UX personas? UX personas expose your audience as complex and emotional human beings who don’t always follow a logical path in making their healthcare decisions. UX personas have a real name – John, Simone, Anita – so that you build a relationship with them.
PYMNTS
OCTOBER 24, 2016
With nearly one in four consumers trying Apple Pay this year, according to the PYMNTS Apple Pay Adoption Tracker , there’s been a steady increase in use of and interest in the mobile wallet since late 2014, when only 9 percent of those surveyed used it to make a purchase. Importance of nailing UX.
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Perficient
APRIL 4, 2022
While mobile has long been a part of the carrier offering – pay a bill, get an ID card, file a claim – this survey reflects the evolution of insurers from transactional into personalized servicing. 3) Tell Me – Authentic, Relevant Brand Messages and Experiences. 1) Know Me – Data & Analytics Relevant to the Customer.
Perficient
APRIL 20, 2023
The Landscape According to Forbes Advisor: 2022 Digital Banking Survey , as of 2022, 78% of adults in the U.S. In fact, Gartner shares that brands risk losing 38 percent of customers from poor personalization efforts. prefer to bank via a mobile app or website.
South State Correspondent
JANUARY 23, 2023
Generate a headline for a landing page based on the following survey results [insert survey results]. What are common UX issues for bank web pages? Customers can better get data on subscriptions, brands, cash flow, and changes. How should I pitch treasury management services?
PYMNTS
JANUARY 3, 2017
Rewards can help lure customers to a brand and keep them there. In a recent survey by Vantiv and Socratic Technologies, across 500 consumers, findings indicated that these buyers held, on average, 2.1 The fact remains that price is a competitive advantage or threat, depending on which side of the pricing war you’re on. credit cards, 1.3
Perficient
NOVEMBER 6, 2020
For brands and companies, it’s not always easy to deliver on these customer expectations, but it’s well worth it. It also means taking an active role in understanding what problems and opportunities our clients – some the best brands and companies in the world – are trying to solve.
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