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What Quibi’s Flameout Teaches Us about Behavior Change

Perficient

Last week mobile TV platform Quibi announced plans to shut down operations, just seven months after a promising debut. For any brand that promises to entertain, motivation should center on pleasure. Quibi also needed to motivate users based on belonging and acceptance. Quibi needed to move users above the FBM action line.

US 294
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Bank Marketing AI – Our 14 Favorite Applications That Will Change Your Bank

South State Correspondent

The benefits of the industrial revolution accrued to shareholders, management, and workers that could be trained to become operators. Bank marketers that start training now will become AI operators in the very near future -measured in days, not years. Sometimes it takes effort to find the right image for bank content.

Marketing 195
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Data Dive, Rainy Days Edition: Fines, Misses And Video Game Money Laundering

PYMNTS

And last week in payments and commerce was particularly drizzly — between real money launderers making use of fake video game funds, regulatory fines and earning fumbles, all kinds of players were reaching for their umbrellas over the course of the week. And Mastercard wasn’t the only big brand feeling the sting of European regulators wrath.

Video 128
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NEW REPORT: How Voice Assistants Help Win Consumer Spend – And Their Trust

PYMNTS

Many consumers consider familiar payments brands like Google Pay and Amazon Pay to be a sign of trustworthiness, while others look at the overall quality of a site when deciding whether to buy from it. This leaves many in the dark about the specific steps they should take to optimize their operations for their particular circumstances.

Report 230
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The growing interest in digital banks

Insights on Business

Some of the most important elements mentioned by analysts and professionals can be divided into four models: Digital bank brands: Many established, full-service banks find it difficult to appeal to millennials. Wary of alienating existing customers, they do not want to alter their current branding.

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How J.Crew Is Dipping Into Amazon’s Waters

PYMNTS

Big brands have a complicated relationship with Amazon : The eCommerce retailer serves both as a potential competitor and as a retail partner that could open up new sales channels. Among others, J.Crew has joined the likes of Nike and Party City to become the latest brand to offer its products through the eCommerce site.

Branding 101
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Personalization And Contextual Banking Will Drive The Consumerization Of B2B Payments

PYMNTS

They’ve gotten used to what Shields termed “ease of use and delightful user experience” — being able to find and buy what they want using any number of payments options. They will want to see the predictive analytics of the bank’s AI-driven offers and experience tangible benefits beyond simple operational efficiency.

Payments 237