Walgreens Follows Amazon And Walmart Into The Retailer-as-Ad-Agency Trend
PYMNTS
DECEMBER 4, 2020
The hot new thing in “Big Retail” is offering in-house advertising on your website to your vendors – because why get paid only once on a purchase if you can get paid twice? In short, retailers get paid to place the ad, and then get paid again when the merchandise is sold. “We
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