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Email, Social Media King For Retail Marketers

PYMNTS

While most retail marketers have similar goals in 2017 in terms of enhancing consumer engagement and increasing sales, the online realm of marketing outreach remains king. The data shows a significant amount of retail marketers selecting these channels, at 68 percent for email and 54 percent for social media.

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Social Commerce And Livestreaming Attract Big Brands In Southeast Asia

PYMNTS

That’s the current state of play in Southeast Asia where social commerce is growing rapidly as brands try to find new ways to sell during the pandemic. Social commerce is growing rapidly, and every day social media companies are adding new capabilities to support this growth.

Branding 221
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Pandemic Accelerates Social Commerce; Gives Brands New Selling Option

PYMNTS

Through this year’s Levi’s Haus Miami activation, the brand partnered with TikTok influencers Callen Schaub , Cosette Rinab , Gabby Morrison and Everett Williams to create customized denim using Future Finish 3-D denim customization technology. For example, fashion brands have found success on Instagram and its visual strength.

Branding 148
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Deep Dive: Why Retailers Are Merging Online, In-Store Shopping For The Omnichannel Age

PYMNTS

Consumers have shopped online, via mobile devices and at brick-and-mortar stores in various capacities for years, but the pandemic is dramatically expanding the connections between these channels. billion online in Q2 2020. times more consumer conversions for brands such as Estée Lauder, for example.

Retail 243
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Luxury Retail Steps Up Its Offline And Online Game

PYMNTS

Meanwhile, luxury brand Burberry has teamed up with Tencent in China to offer a “social retail” store to take advantage of China’s online shopping trend and capture more of the luxury market in the country, according to a report by Reuters. Its famous brands include Dom Perignon, Moët & Chandon, Louis Vuitton and Givenchy.

Retail 131
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How Payment Platforms Connect Merchants With Augmented Reality

PYMNTS

To let shoppers discover and try out new products, payment companies are helping merchants launch augmented reality (AR) experiences within social media platforms. The firm chose a Kenyan brand, Huddah Cosmetics , as the first social commerce merchant on its Mula service to roll out the platform.

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L’Oréal, Instagram Lead Late-Year Social Commerce Push

PYMNTS

“So it’s no surprise that Instagram is making moves to replicate TikTok’s most popular features — especially in areas where TikTok hasn’t already amassed a strong foothold, like Brazil,” says social media fan site Later. “In In practice, that means turning customers into influencers via a social selling technology platform.