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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

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a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture.

Branding 187
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Odds Are That Online Sportsbook Wins Big Post-COVID

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Online sportsbooks have been beneficiaries of that dictum ever since COVID-19 eradicated most live sports, leaving millions of fans and a great many bettors potentially mired in boredom. DraftKings already has similar arrangements with three NBA franchises: the Boston Celtics, Indiana Pacers and Philadelphia 76ers. billion by 2025.

Online 168
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Retail 2020: Looking Back On D2C Brands

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Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7

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Philly Mall Owner Sets The Tone For Digital 3.0

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A Philadelphia-based mall owner is taking a proactive approach to the digital shift and back-to-school shopping. PREIT (Philadelphia Real Estate Investment Trust) is curating its first eCommerce offering in what it says is a unique avenue to engage consumers from a multi-retail perspective.

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Will eSports And Other Online Businesses Spike Digital Taxes?

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The issue isn’t really about brand-new taxes, but is about enforcing existing tax laws and applying them to eSports. The realm of eSports is not the only place in the greater online world where taxes are a new and sometimes confusing issue in 2020. Taxing Confusion.

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Data Dive, Forward Backward Edition: The Cashless Tango And Amazon’s Opposite Moves

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That was on display this week in payments and commerce, as cashless jumped forward in Atlanta with a big partnership, only to get the cold shoulder in Philadelphia where it is now banned by law. The city of Philadelphia certainly worried it is …. The Philadelphia measure does have some exceptions.

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Reinventing Retail’s ‘Anchor Store’ For The Omnicommerce Age

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Like the name implies, Anchor Shops try to preserve the bit of the department store experience that is still working — a physical place that consumers go to discover new brands and to examine products before they are purchased — while minimizing the parts of the old model that drag department store profits down such as the wholesale inventory model.