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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture. This is a win-win.” .

Branding 187
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. When those markets sparked a fan base and reorders, the company was born.

Branding 162
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Odds Are That Online Sportsbook Wins Big Post-COVID

PYMNTS

Online sportsbooks have been beneficiaries of that dictum ever since COVID-19 eradicated most live sports, leaving millions of fans and a great many bettors potentially mired in boredom. DraftKings already has similar arrangements with three NBA franchises: the Boston Celtics, Indiana Pacers and Philadelphia 76ers. billion by 2025.

Online 168
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Why Misfits Market Thinks Selling Imperfect Produce Is A Perfect Business

PYMNTS

But regardless of how the business works, don’t call the products of Misfits Market ugly. There’s the excess and then there’s the rest of the produce that doesn’t make the cut,” Ramesh, Misfits Market’s founder and CEO, tells PYMNTS CEO Karen Webster. It’s anything that is nonstandard.

Marketing 170
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Philly Mall Owner Sets The Tone For Digital 3.0

PYMNTS

A Philadelphia-based mall owner is taking a proactive approach to the digital shift and back-to-school shopping. PREIT (Philadelphia Real Estate Investment Trust) is curating its first eCommerce offering in what it says is a unique avenue to engage consumers from a multi-retail perspective.

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Will eSports And Other Online Businesses Spike Digital Taxes?

PYMNTS

As one estimate put it, “in 2018, the global eSports market was valued at nearly $865 million, (and the) global eSports market revenue will reach $1.79 The issue isn’t really about brand-new taxes, but is about enforcing existing tax laws and applying them to eSports. billion in 2022.”. State Pressure. Taxing Confusion.

Taxes 132
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Data Dive, Forward Backward Edition: The Cashless Tango And Amazon’s Opposite Moves

PYMNTS

That was on display this week in payments and commerce, as cashless jumped forward in Atlanta with a big partnership, only to get the cold shoulder in Philadelphia where it is now banned by law. The city of Philadelphia certainly worried it is …. The Philadelphia measure does have some exceptions.