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How BNPL Is Helping BlackCool Boost Brand Awareness And Availability

PYMNTS

a lifestyle brand that offers apparel, accessories and fragrances as well as spirits and hand-rolled cigars. Registering And Extending Brand Appeal . Williform said he conceived BlackCool as a brand inspired by the Harlem Renaissance of the 1920s that brings about a positive change for Black culture.

Branding 187
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Retail 2020: Looking Back On D2C Brands

PYMNTS

Direct-to-consumer (D2C) brands came in two flavors during 2020. The second flavor were the brands that had seen traction before the pandemic and flourished during it with innovative marketing, fresh business models and cool packaging. The seven-year-old D2C hybrid brand has received $4.7

Branding 162
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Philly Mall Owner Sets The Tone For Digital 3.0

PYMNTS

A Philadelphia-based mall owner is taking a proactive approach to the digital shift and back-to-school shopping. PREIT (Philadelphia Real Estate Investment Trust) is curating its first eCommerce offering in what it says is a unique avenue to engage consumers from a multi-retail perspective.

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Data Dive, Forward Backward Edition: The Cashless Tango And Amazon’s Opposite Moves

PYMNTS

That was on display this week in payments and commerce, as cashless jumped forward in Atlanta with a big partnership, only to get the cold shoulder in Philadelphia where it is now banned by law. The city of Philadelphia certainly worried it is …. The Philadelphia measure does have some exceptions.

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How TD Merged an Innovation Lab with a Retail Branch to Drive Customer Insight

The Financial Brand

This article How TD Merged an Innovation Lab with a Retail Branch to Drive Customer Insight appeared first on The Financial Brand. An innovation lab in Philadelphia wrapped in an urban retail bank branch has produced valuable synergies for TD Bank.

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Reinventing Retail’s ‘Anchor Store’ For The Omnicommerce Age

PYMNTS

Like the name implies, Anchor Shops try to preserve the bit of the department store experience that is still working — a physical place that consumers go to discover new brands and to examine products before they are purchased — while minimizing the parts of the old model that drag department store profits down such as the wholesale inventory model.

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Rise Of The Human Billboards

PYMNTS

Despite being placed front and center on jerseys, those are actually the brand names (or slogan, in Emirates’ case) that sponsor teams whose actual names are Arsenal FC , Chelsea FC and Manchester United , respectively, all members of the English Premier League. There’s one that clearly says “Chevrolet,” so that’s obviously the team’s name.